Amy McIntosh

About Amy McIntosh

Experienced marketing leader with 25+ years developing and executing marketing strategies to drive revenue growth and recognition. Industry experience including HCIT, non-profit higher education, retail, dining and finance. Experience with media strategy, brand strategy, go to market planning, sales enablement and creative development. Skilled at building relationships and connecting the dots across organizations, presenting to and gaining the approvals of stakeholders across departments to support marketing initiatives.

Experience

1. Global Field Event Marketing Support Manager

   Oracle

   Apr 2024 — Present · Kansas City, MO, US

   Partner with global field marketing event teams to support in-person event efforts. Liaison field marketing and field events to ensure successful communication; support execution of field event information in collaboration platform (Wrike); provide budget reporting information to ensure adherence to planned budget spend to regional leadership; develop and review standardized event naming criteria to ensure brand consistency across global events; project manage the change in document retention platform to create and maintain Sharepoint collaboration site for field events team document retention.

Education

• Wichita State University

  Bachelor of Arts (BA), Communications, Advertising

  1994 — 1997

Skills

• Digital Marketing
• Ppc
• Brand Management
• Direct Mail
• Mobile Marketing
• Media Planning
• Media Buying
• Digital Strategy
• Google Adwords
• Interactive Marketing
• Interactive Advertising
• Direct Marketing
• Media Strategy
• Sem
• Integrated Marketing
• Advertising
• Online Advertising