Amy Mason
Leader global influencer marketing strategy, creator partnerships expert, creator economy leader, social storyteller, team builder, empathetic leader focused on coaching and mentorship
- Role
- Senior Director, Wpp Open X Global Influence Category Lead - Coca-cola Trademark at Ogilvy
- Location
- Decatur, GA, US
- LinkedIn followers
- 500 followers
About Amy Mason
Outstanding communicator with strong success in executing integrated communications campaigns. Global influencer marketing and content production specialist. Project manager for large-scale, international projects with highly complex logistics, budgets, timelines and personnel. Strong leader that motivates and mentors individuals and teams to deliver results and grow professionally. Brand visionary to develop and implement strategies to define, evolve and strengthen the brand through large- and small-scale projects. Excellent writing and presentation skills to communicate key concepts and messages to targeted audiences. Exceptional organizational skills to manage resources and assignments in fast-paced environment. Experience in international travel. Core Competencies Organization/Planning Process Improvement Problem Solving Staff Development Executive Interface Message Development Content Strategy & Creation
Experience
Senior Director, Wpp Open X Global Influence Category Lead - Coca-cola Trademark
Mar 2025 — Present · Atlanta, GA, US
Dynamic Senior Director leading integrated influencer social media marketing initiatives for one of the world’s most iconic food and beverage brands, specifically within the Trademark category for The Coca-Cola Company This leadership role spans key markets, including New York, London, and Atlanta, and combines the dual responsibility of driving strategic, earned-first creativity while managing the overarching direction of influencer marketing for the entire Trademark portfolio. Lead an integrated, high-performing global team, collaborating seamlessly across local and global markets to deliver impactful, data-driven campaigns. As the primary point of contact for senior clients, manage critical relationships, ensuring alignment between the agency’s strategy and objectives.Utilize a strategic mindset in identifying new business opportunities, inspiring innovation, and contributing to the agency’s growth and vision.
Education
Syracuse University
B.S, B.A., Broadcast Journalism, International Relations
1994 — 1998
Middlebury College
Mandarin Chinese
1998 — 1998
Skills
- Broadcasting
- Non-Fiction Television Storytelling
- Research
- Interviews
- Video Production
- Final Cut Pro
- Broadcast Journalism
- Field Producing
- Media Production
- Television Development
- Digital Strategy
- Post Production
- Television News Production
- Public Relations
- Storytelling
- Influencer Marketing
- Television Show Pitching
- Budget Setting
- Pitching Ideas
- Video
- Field Production
- Television News Pilot Production
- Digital Media
- Non-Linear Editing
- Television Studio Production
- Expense Budget Management
- Project Management
- Non-Fiction Television Production
- Television
- Producing
- News Writing
- Production Managment
- Broadcast
- Breaking News
- Brand Development
- Broadcast Television
- Television Pilot Production
- Post Production Management
- Live Television Production
- Video Post-Production
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