Amy Marsden
Senior Content Marketing Manager @AO
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WORK HISTORY
Senior Content Marketing Manager @AO
Bolton, GB
Overseeing our social media activity in a customer centric engaging way to grow category fame across all social platforms;Using social media to aid activation of brand messaging, activity and sponsorships;Using social media to drive deals and sales;Overseeing influencer marketing including content collaborations; brand ambassador partnerships events and gifting opportunities;Overseeing content strategy to acquire offsite traffic and convert onsite traffic in a customer centric mindset;Overseeing all inspiration, help and advice and manufacturer pages on the ecommerce websites at a group level;Working closely with IT teams to help develop practical CMS solutions;Ensuring a seamless journey through organic marketing channels from offsite awareness and consideration content through to in-market landing pages and POS;Overseeing onsite marketing activity including content pages and merchandising space;Using a data-first approach to inform marketing best practices and decisions.
EDUCATION
The University of Salford
BA(Hons), Television and Radio
SKILLS
ABOUT AMY MARSDEN
Experienced Senior Marketing Manager and data driven content creator with proven successes generating strong ROI through creative external marketing channels and onsite content.An extremely motivated individual with years of experience running collaborative creative marketing campaigns with a background in Content Marketing, SEO, Influencer Marketing, Social Media and PR and on-site marketing.
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