Amy Hanson
Director of Sales at Solitude Mountain Resort
- Role
- Director of Sales at Solitude Mountain Resort
- Location
- American Fork, UT, US
- LinkedIn followers
- 500 followers
About Amy Hanson
Respected professional with extensive experience in global and national operations, projects, and staff management. I bring 14 years in Project Management, 12 years in Travel/Tourism, 18 years in People Management and Training, 23 years in Sales, and 25 years in Customer Service.I excel in guiding international, cross-functional teams to launch industry-leading products and programs in agile environments, driving efficiencies, engagement, and revenue growth. My ability to create and monitor budgets, projections, and targets, along with my grasp of sales metrics, performance measures, and aptitude for financial analysis, allows me to build robust sales channels. I visualize and develop enhanced product offerings, increasing revenue and resort awareness in local and destination markets.I have implemented strategic annual business plans for key lines of business, including group, wholesale, conferences, weddings, and private events. As an expert presenter, negotiator, and product developer, I build strong relationships with strategic partners and achieve consensus across organizational levels.My leadership is demonstrated through fostering development, achieving goals, and delivering projects effectively in dynamic settings.
Experience
Director of Sales
May 2024 — Present
As the Director of Sales, I led both the Sales team and Central Reservations team to achieve sales and revenue goals by developing plans and cultivating strategies to meet targets. My ability to create and monitor budgets, projections, and targets, along with my grasp of sales metrics, performance measures, and aptitude for financial analysis, allows me to build the sales channel effectively. Additionally, my ability to visualize and develop enhanced product offerings, increase revenue, and boost resort awareness in local and destination markets has been instrumental. I have implemented strategic annual business plans for key lines of business, including group, wholesale, conferences, weddings, and private events. This role includes cultivating relationships with national and internation customers, coordinating with Marketing and Revenue Management departments to expand markets, and guest segments, promote resort visibility through active involvement in industry associations, community events and trade shows, monitored competitive market trends and recommended changes to sales strategies, and generated sales and revenue reports for budget analysis, forecasting, and goal setting. • Increased Group Lift Ticket revenue by 49%, Group Lodging Revenue by 114%, and overall Group Sales revenue by 64%.• Expanded revenue opportunities by 65% with the Central Reservations team through training and coaching.• Prepared and managed annual Sales and Central Reservations budgets, saving 28% in labor and costs through sales goals and revenue projections.• Established relationships with the community by attending events such as the Utah Asian Festival. Participated in professional organizations such as Visit Salt Lake, the Utah Tourism Office, Sports Salt Lake, and the Salt Lake City Chamber of Commerce.
Education
Utah Valley University
Bachelor’s Degree, Communication and Media Studies
2016 — 2018
Weber State University
NA, Criminal Justice/Law Enforcement Administration
2002 — 2007
Utah Valley University
Associate’s Degree, Criminal Justice and Law Enforcement
2009 — 2011
Anglia Ruskin University
Master of Arts - MA, International Relations and Affairs
2018 — 2019
Cameo College of Essential Beauty
Master Esthetician, Esthetics
2007 — 2008
Skills
- Strategic Planning
- Retail
- Time & Attendance
- Event Management
- Quickbooks
- Call Centers
- • Ability to Prioritize and Remain Focused on the Essence of an Issue
- Office Administration
- Higher Education
- Security Awareness
- Advertising
- Microsoft Excel
- Powerpoint
- Team Building
- Tourism
- Beauty Industry
- Social Media
- Travel Management
- Driven by Results
- Administrative Assistance
- Leadership
- Outlook
- 10 Key
- Passionate About Work
- Accounts Receivable
- Hospitality
- Public Speaking
- First Aid
- English
- Event Planning
- Customer Service
- Account Management
- Fundraising
- Training
- Time Management
- Sales Management
- • Skilled at Learning New Concepts Quickly While Working Well Under Pressure
- Marketing
- Microsoft Office
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