Amy Hanson

Director of Sales at Solitude Mountain Resort

Role
Director of Sales at Solitude Mountain Resort
Location
American Fork, UT, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Amy Hanson

Respected professional with extensive experience in global and national operations, projects, and staff management. I bring 14 years in Project Management, 12 years in Travel/Tourism, 18 years in People Management and Training, 23 years in Sales, and 25 years in Customer Service.I excel in guiding international, cross-functional teams to launch industry-leading products and programs in agile environments, driving efficiencies, engagement, and revenue growth. My ability to create and monitor budgets, projections, and targets, along with my grasp of sales metrics, performance measures, and aptitude for financial analysis, allows me to build robust sales channels. I visualize and develop enhanced product offerings, increasing revenue and resort awareness in local and destination markets.I have implemented strategic annual business plans for key lines of business, including group, wholesale, conferences, weddings, and private events. As an expert presenter, negotiator, and product developer, I build strong relationships with strategic partners and achieve consensus across organizational levels.My leadership is demonstrated through fostering development, achieving goals, and delivering projects effectively in dynamic settings.

Experience

  1. Director of Sales

    Solitude Mountain Resort

    May 2024 — Present

    As the Director of Sales, I led both the Sales team and Central Reservations team to achieve sales and revenue goals by developing plans and cultivating strategies to meet targets. My ability to create and monitor budgets, projections, and targets, along with my grasp of sales metrics, performance measures, and aptitude for financial analysis, allows me to build the sales channel effectively. Additionally, my ability to visualize and develop enhanced product offerings, increase revenue, and boost resort awareness in local and destination markets has been instrumental. I have implemented strategic annual business plans for key lines of business, including group, wholesale, conferences, weddings, and private events. This role includes cultivating relationships with national and internation customers, coordinating with Marketing and Revenue Management departments to expand markets, and guest segments, promote resort visibility through active involvement in industry associations, community events and trade shows, monitored competitive market trends and recommended changes to sales strategies, and generated sales and revenue reports for budget analysis, forecasting, and goal setting. • Increased Group Lift Ticket revenue by 49%, Group Lodging Revenue by 114%, and overall Group Sales revenue by 64%.• Expanded revenue opportunities by 65% with the Central Reservations team through training and coaching.• Prepared and managed annual Sales and Central Reservations budgets, saving 28% in labor and costs through sales goals and revenue projections.• Established relationships with the community by attending events such as the Utah Asian Festival. Participated in professional organizations such as Visit Salt Lake, the Utah Tourism Office, Sports Salt Lake, and the Salt Lake City Chamber of Commerce.

Education

  • Utah Valley University

    Bachelor’s Degree, Communication and Media Studies

    2016 — 2018

  • Weber State University

    NA, Criminal Justice/Law Enforcement Administration

    2002 — 2007

  • Utah Valley University

    Associate’s Degree, Criminal Justice and Law Enforcement

    2009 — 2011

  • Anglia Ruskin University

    Master of Arts - MA, International Relations and Affairs

    2018 — 2019

  • Cameo College of Essential Beauty

    Master Esthetician, Esthetics

    2007 — 2008

Skills

  • Strategic Planning
  • Retail
  • Time & Attendance
  • Event Management
  • Quickbooks
  • Call Centers
  • • Ability to Prioritize and Remain Focused on the Essence of an Issue
  • Office Administration
  • Higher Education
  • Security Awareness
  • Advertising
  • Microsoft Excel
  • Powerpoint
  • Team Building
  • Tourism
  • Beauty Industry
  • Social Media
  • Travel Management
  • Driven by Results
  • Administrative Assistance
  • Leadership
  • Outlook
  • 10 Key
  • Passionate About Work
  • Accounts Receivable
  • Hospitality
  • Public Speaking
  • First Aid
  • English
  • Event Planning
  • Customer Service
  • Account Management
  • Fundraising
  • Training
  • Time Management
  • Sales Management
  • Facebook
  • • Skilled at Learning New Concepts Quickly While Working Well Under Pressure
  • Marketing
  • Microsoft Office

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Amy Hanson — Director of Sales at Solitude Mountain Resort in American Fork, UT, US | Unifers