Amy Amenta

Senior Manager, Marketing and Category Development @High Liner Foods

Leader of strategic direction for marketing planning, process flows and key deliverables within HLF branded portfolio. • Develop overall brand positioning in foodservice channel by leveraging data and insights to create marketing plan and near-term strategies. • Monitor weekly and quarterly financial P&L results, addressing gaps in the budget with Sales and Sales Planning. • Responsible for developing HLF Branded strategy for HLF product portfolio, packaging, promotions and execution of selling tools. • Responsible for current product / portfolio management including strategy, structure, mix and performance. • Leader and owner of HLF product lifecycle from introduction, optimization, spec management, rationalization and harmonization. • Provide insights for operators/customers and work with the Product Development and Innovation team to identify new product ideas. Define relevant market share growth potential and future product launch pipeline. • Leader of communication and execution of Foodservice marketing programs within the larger organization as it relates to products, promotions, and marketing initiatives. • Support sales and brokers, to build and communicate in-market calendarized activation.