Amy Lucas

About Amy Lucas

I was born in small town America and grew up seeing and experiencing life in a rural community. It was a drive to get anywhere. I know how important healthcare is to rural communities and families. I\'ve always loved the healthcare industry and the opportunity to make enact positive change in rural healthcare is incredibly rewarding!Traveling, nature, the mountains and photography are my jam. I love to create beautiful images of some of the amazing places I\'ve explored.I love my job! I enjoy designing complex and tailored solutions for rural hospitals.I believe that real trust is earned over time and through an authentic relationship with other business executives.I love to develop new leaders. Seeing others win because we accomplished the goal together is more fulfilling than doing it alone.I have an internal drive to grow, to develop as a professional and as a person. I\'m constantly reading and listening to new ways to see the world, trying to understand different perspectives and chunking my professional time to make prioritize time to see the \'big picture.\'

Experience

1. Director of Business Development

   Avel eCare

   Jan 2024 — Present

   Avel eCare provides solutions to address workforce shortages, improve access to care, and improve financial outcomes via clinician-to-clinician telemedicine. Our focus and passion is serving rural community hospitals across the Midwest- GENERATED $4.8M in net-new revenue within the first year (Jan 2024-Dec 2024)- GENERATED $3.6M in net-new revenue within 6 months (Jan 2025-June 2025)- CREATIVE PROBLEM SOLVING - When I arrived at Avel the length of the sales cycle was at least 6 months. After a critical analysis and in cooperation with our implementation and BD teams, I was able to shorten the sales cycle length to 60 days- CLEAR UNDERSTANDING OF THE UNIQUE CHALLENGES FACING RUAL AND COMMUNITY HOSPITALS: With almost 10 years of experience in rural medicine, I have the ability to engage in strategic problem solving, understanding the unique pain points rural administrators face and providing unique solutions that meet those needs in an ever changing financial landscape- COLLABORTIVE, SOLUTION-FOCUSED APPROACH - I\'m continually working with our business development team to identify best practices and creative approaches to prospecting, the sales cycle and innovative solutions

Education

• MidAmerica Nazarene University

  Business Communications, Marketing/Marketing Management, General

  1996 — 2000

Skills

• Content Marketing
• Marketing Copy
• Customer Service
• Web Content
• Content Writing
• Social Media
• SEO
• Hospitals
• Digital Photography
• Local Marketing
• Microsoft Office
• Content Strategy
• Web Analytics
• Marketing Strategy
• Public Relations
• Content Development
• Google Adwords
• Online Advertising
• Marketing
• SEO Copywriting
• Google Analytics
• Chiropractic
• Physician Liason
• Healthcare
• Digital Marketing
• Holistic Health
• Sem
• Event Planning
• Advertising
• Digital Copywriting
• Healthcare Management
• Strategic Planning
• Nutrition
• Seomoz
• Social Media Marketing
• Physician Relations
• Wordpress