Amy Labella Rossi

About Amy Labella Rossi

Meticulous solutions-driven leader experienced in developing and delivering client engagement strategies to acquire, deepen, and retain market share within financial services. Proven aptitude for creating strategy and accomplishing objectives to increase brand awareness and enhance organizational reputation. Capacity for building quality relationships, motivating and developing teams, organizing projects across functions, hierarchies, and stakeholders.

Experience

1. Vice President, Commercial Banking

   Wells Fargo

   Mar 2024 — Present · New York, NY, US

   Strategizes and delivers proprietary client engagement events, sponsorships, strategic partnerships, and thought leadership for Commercial Banking Client Growth Segments. • Grow prospect pipeline and retain clients, caring for businesses by providing ecosystem resources, advisory services, and referrals for specialized financial service expertise. • Lead development of strategic sponsorship programs from conception to execution.• Create regional signature events focused on driving meaningful brand awareness, prospecting, client engagement and retention. • Partner across lines of business to develop and set strategy for complex events in target locations. • Media trained speaker representing Wells Fargo Commercial Banking. • Engaged with review, message planning, speaker series development, and promotion of research reports that shows insights and trends of women-owned businesses. • Identify non-profit partnerships that provide credibility with target audiences.• Standardized procedures for sponsorship onboarding, evaluating proposals, approvals, and contracts. • Negotiate multi-year sponsorship opportunities and benefits for partnerships. • Manage development and project workload of rotational interns and analysts. • Craft panel content, talking points, and event briefing documents. • Create debrief documents to measure impact and return on investment of events conducted. • Manage event spend of forecasted budget of 1.8 million across supported segments. • Lead planning committee meetings and speaker prep sessions for development of event activations. • Led sponsorship efforts in 2024 for the Hundred City Tour of Show Her the Money, a film demystifying how women receive only 2% of venture capital. Developed a playbook to replicate private screenings of the tour, creating consistency with logistics management, talking points, collateral, and cast panel. • Collaborated to create dashboard to measure the impact of client engagements.

Education

• Harvard Business School

  Executive Education

• NYU School of Professional Studies

  Certificate , Meeting and Event Planning

• Fordham University

  Bachelor of Arts, Business Administration and Management, General