Amy Kleppinger

About Amy Kleppinger

As a brand marketer turned digital strategist, I bring a rare blend of creative thinking and analytical rigor to complex business challenges. Having been called a \'Swiss Army knife,\' I seamlessly integrate my background in brand management, product strategy, digital experience, multichannel marketing, and content strategy to build scalable solutions that transform how businesses connect with their audiences. I\'m passionate about building and leading efficient, respectful teams capable of tackling complex business challenges and delivering measurable results.With over 15 years of experience, I\'ve successfully launched new products and built thriving cross-functional teams for leading brands including SPLENDA® and HEINZ®. Now, as a lead on the Digital Strategy and Experience consulting team at Mobiquity/Hexaware, I partner with clients to develop customer-centric plans that drive business growth and customer loyalty.My background covers the full marketing spectrum – from account-based marketing and demand generation to product management and content strategy. I excel at designing omnichannel product marketing strategies, implementing effective SEO approaches, and creating digital solutions that deliver meaningful business outcomes.Throughout my career transitions across different industries, I\'ve consistently brought diverse perspectives that add unique value to each new role. I thrive in dynamic environments where I can quickly assess situations, design innovative solutions, and execute with precision – always keeping my eye on both the big picture and the critical metrics that drive success.As a lifelong learner, I continuously enhance my knowledge in emerging areas of digital marketing, particularly in AI applications, SEO evolution, and customer experience optimization. The years I\'ve spent in consulting have strengthened my ability to quickly assess a situation, think on my feet, work effectively with senior executives, and both set and execute clear strategies.I welcome connections with forward-thinking organizations looking to elevate their digital strategy experiences and marketing strategies.

Experience

1. Head of Marketing Strategic Marketing Director

   Finfit

   Oct 2025 — Present

Education

• UC San Diego Extended Studies

  Professional Certificate

• University of Mary Washington

  BA

• University of Virginia - Darden Graduate School of Business Administration

  MBA

Skills

• Marketing Research
• Fmcg
• Marketing
• Product Management
• Customer Insight
• Insight Generation
• Market Research
• Competitive Analysis
• Product Development
• Segmentation
• Business Strategy
• Advertising
• Strategy
• Consumer Products
• Brand Management
• Cross-Functional Team Leadership
• Leadership
• Marketing Strategy
• Strategic Planning
• Consumer Insight
• Market Analysis