Amy King
Head of Insights & Strategy @Cambridge Design Partnership
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WORK HISTORY
Head of Insights & Strategy @Cambridge Design Partnership
Leading CDP\'s Insights & Strategy team and providing expertise across our consumer and healthcare sectors. I line manage a team of innovation specialists, supporting their development to build a world class team of researchers who can bringing clarity to complex data and leading the creation of market-ready, evidence-backed innovations. I set the strategic direction for the team, shaping it to best support both CDP’s aspirations and those of our clients. I manage cross-functional projects, align stakeholders, and define opportunity spaces that shape product development pipelines.
EDUCATION
University of Bristol
Master of Science (MSc), Chemistry
University of Cambridge
Doctor of Philosophy (PhD), Chemistry
SKILLS
ABOUT AMY KING
I work at the front end of product development identifying opportunities for a broad array of companies, with focusses in Healthcare, to define long and short term product strategies. By analysing market trends, user behaviour, and emerging technologies, I build market and user requirements to define the products that need to be built—bringing clarity to complex data and shaping innovation roadmaps.As Head of Insights & Strategy at Cambridge Design Partnership (CDP), an innovation consultancy specialising in end-to-end product development, I champion the voice of the end user, ensuring their needs are embedded at every stage of the development journey. I represent Insights & Strategy externally to international clients and lead a diverse team of exceptional individuals to help clarify and realise our clients visions. Beyond the capability leadership role, I lead multidisciplinary teams and manage projects, ensuring outcomes align between business needs, technical feasibility, and market potential for our clients. By driving projects from before initial concepts, right through to realisation, I’m able to understand how to adapt product requirements to get the best solution for the market. I thrive on navigating uncertainty, uncovering evidence-backed opportunities, and leading cross-functional teams to develop innovative, commercially viable products that shape the future of healthcare and consumer goods.
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