Amy Impara-Gregory

About Amy Impara-Gregory

Global Sales Change Agent | GTM & Enablement Leader | Culture Transformer I…

Experience

1. President

   Sales Transformation Now, Inc

   Jun 1998 — Present

   Design and consult on whole sales transformations for companies. Needs assessments and strategy design and implementation of change management programs including GTM, CRM and sales productivity tools, product and design and facilitation of sales training, and coaching for performance-based companies.Client Projects:A leading media company in Germany was experiencing poor customer satisfaction scores and decreasing revenue. I and my team performed an in-depth assessment of all departments of the business in relation to sales and created a sales transformation strategy. The strategy included a customer experience plan, GTM, product positioning, and an 18-month sales and coaching certification program. The transformation doubled sales revenue, cut customer churn in half, and increased customer satisfaction scores.Chosen by Google to provide reseller sales training to their premier partners. Awarded the Google Training Award for achieving successful results. Chosen and certified to be a Google speaker. Delivered speeches and training at Google-sponsored small and medium business events across the United States. A multi-national sales company based in Australia experienced market challenges and lagging sales results with their Internet sales division. I performed a needs assessment and designed a sales training strategy built around current sales capabilities and the competitive landscape. The strategy included a customized sales training program (Selling in the Real World), a pilot that involved both new and experienced sales reps, and a “train the trainer” qualifying both internal and external trainers to facilitate the program. The implementation significantly increased multi-product sales and improved client satisfaction rates. The program was credited as a major factor in the online division achieving sales targets with revenues increasing from $14 million to $100 million respectively in the year following the training.

Education

• Auburn University

  BS

Skills

• Online Advertising
• Coaching
• Sem
• Lead Generation
• Advertising
• Business Development
• Instructional Design
• Digital Marketing
• Training
• SEO
• Online Marketing
• Product Training
• Building High Performance Sales Teams
• Sales Management
• Management
• Team Building
• Driving Sales Performance
• Leadership
• Sales