Amy Hromatka
- Role
- Senior Associate Brand Manager - Chex Cereal at General Mills
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Amy Hromatka
Named one of 2020\'s Best and Brightest MBAs by Poets & Quants. Brand management…
Experience
Senior Associate Brand Manager - Chex Cereal
Aug 2021 — Present
P&L owner for $260MM brand, leading brand strategy, pipeline creation, new product development, demand forecasting, and bottomline expansion via Holistic Margin Management. Spearhead year round cross-functional planning for key holiday season Chex Party Mix aperture, including promotional partnership, sales execution, and supply chain management.Led design process for full franchise graphics refresh to enhance shoppability and brand blocking at shelf
Skills
- Storytelling
- Outlook
- Editing
- Microsoft Word
- Coaching
- E-Commerce
- Microsoft Office
- Integrated Marketing
- Competitive Analysis
- Business Planning
- Marketing Communications
- Analysis
- Nielsen
- Analytics
- Sales
- Marketing Strategy
- Strategic Planning
- Public Speaking
- Consumer Products
- Data Analysis
- Research
- Event Planning
- Social Media
- Powerpoint
- Time Management
- Cross-Functional Team Leadership
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