Amy Hertz
Founder @Tangerine Ink
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WORK HISTORY
Founder @Tangerine Ink
Content Development, Messaging Interventions, Print, Digital, Design•Development of positioning for new products for google.org founder Larry Brilliant, futurist Nova Spivack, Kinder Institute for Social Research, Motown legend Berry Gordy, Noonday Ventures, MCorp Consulting, The Baumann Foundation, BeingHuman.org, former ABC News president David Westin and more•Created, launched, maintained Huffington Post Books, exceeded traffic goals by factor of 10; changed the conversation about books and long form content•Launched Huffington Post Divorce; social media campaign noted by The New York Times; twitter hashtag transformed into offline communities•Grew the most rapidly expanding vertical social media accounts at Huffington Post with cleanest lists;@HuffPostBooks named 1 of 4 most interesting twitter feeds on books in English •Reconceived web and social media strategy for Penguin Group USA and Barnes & Noble •Shaped acquisition and publishing strategy for Vook, secured alliance with ABC television
EDUCATION
Barnard College
Bachelor’s Degree
SKILLS
ABOUT AMY HERTZ
Amy Hertz. That’s me. Message impact is my sport, and amplifying yours is where I live. I’ve published lots of bestselling books and I’ve had web content go viral. I’ve helped high profile individuals create high stakes presentations and up the ante on their speaking skills. That moment when a client lights up with discovery of their authentic message is what I get up for every day. Putting your ideas into the perfect package and positioning is my favorite puzzle to solve. Projects and clients include:Eat Right 4 Your Type: Peter D’Adamo’s blood type diet and the beginning of an 18 book franchiseThe Art of Happiness: The Dalai Lama’s first and biggest bestsellerThe Female Brain: Louann Brizendine, MD’s groundbreaking book that added the term to the lexicon and became a movie starring Sofia VergaraThe Universe in a Single Atom and Ethics for the New Millennium: two other New York Times bestsellers by the Dalai LamaKitchen Table Wisdom and My Grandfather’s Blessings: Rachel Remen, MD’s New York Times bestsellers, The Jew In the Lotus by Rodger KamenetzSometimes Brilliant: Tech pioneer, founder of The Well and first exec director of Google.org, public health guru Larry Brilliant’s memoir of participating in the eradication of the one and only disease ever wiped out in human historyAnd more: Hundreds of books published, articles written for the biggest women’s magazines, included in Oprah Magazine’s Best of collectionsPresentations produced for SXSW, Fortune 500 product pitches, content generation and messaging readjustments for Big 4 Consulting, mid-size corporations and $1.3 billion foundation.A founding editor of Riverhead Books, Huffington Post Books, Huffington Post Divorce. Content strategist and generator for BeingHuman.org, David Westin (former President, ABC News), BarnesandNoble.com, Penguin digital marketing, Vook, Kinder Institute for Social Research at Rice University, Yale Center for Emotional Intelligence, Emory Center for Contemplative Science and Compassion Based Ethics, Episcopal Health Foundation among others.
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