Amy Helliwell

Fashion Designer @Dirtee Laundry

Newcastle upon Tyne, GB

In-depth research using WGSN to look at predicted future trends covering shape, colour, fabrics and trim• Market research via comparison shopping and online research to identify the core customer, market position, costing and key competitors• Create innovative designs based on research and present range plans using CAD to suppliers and manufacturers• Creative and innovative pattern cutting and development• Source fabric and trim and carefully plan the logistics of these to enable production• Calculate costings and work within budget• Follow and understand critical path• Liaise with manufacturers and suppliers at all levels to establish manufacturing needs in alignment with budget, design, and time frames• Identify selling platforms and business opportunities, especially collaborations • Oversee and monitor fittings process and preproduction samples working to size specs• Ensure care labels and instructions are provided and correct for each design• Completing wearer trials as needed• Work with suppliers on reducing issues related to quality control returns • Issue size charts • Drive brand awareness via social media and networking platforms• Develop excellent working relationships with customers, suppliers and licensors• Work with photographer and stylists on photoshoot• Design, build and manage e-commerce website tracking inventory• Manage sales and online orders• Create invoices

Prudhoe Community High School

GCSE

Newcastle College

Foundation Degree

Newcastle College

Bachelor's Degree

London College of Fashion

Higher Education

Newcastle College

National Diploma