Amy Hayer
Senior Business Analyst @Answer Digital
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WORK HISTORY
Senior Business Analyst @Answer Digital
Leeds, GB
Digital Genomics Test Service (NHS England Genomics Programme)- Transformed the NHS Genomics Test Directory into a scalable, API-driven service- Defined business, clinical and data requirements across scientific and commissioning stakeholders- Designed data flows, validation logic and user interactions supporting a relational database- Authored user stories, acceptance criteria and refined backlog with Product Owners- Led workshops to validate requirements and align with interoperability standards.Impact: Delivered a standardised, interoperable and user-focused national genomics directory.Patient Record Migration (GP2GP, ORC & NDR)- Supported continuity of patient records across primary care systems- Captured and translated functional and data requirements to improve transfer success- Validated supplier API integrations through demos and end-to-end testing- Defined requirements for the Orphaned Record Continuity (ORC) service and National Document Repository.Impact: Enhanced automation, data integrity and service visibility for record migration.OMOP Common Data Model (Discovery Project)- Explored NHS data alignment with the OMOP Common Data Model- Mapped datasets and produced feasibility recommendations for future adoption.National Record Locator (NRL) & SCRa to NCRS Migration- Supported migration of national record systems to a modern, cloud-based platform- Defined requirements for secure, interoperable patient record access- Facilitated workshops and acceptance testing to meet NHS standards.Impact: Improved scalability, reliability and security for national patient record services.
ABOUT AMY HAYER
I’m a Business Analyst specialising in digital transformation and data-driven services across complex organisations. My career has focused on bridging the gap between business need, user experience, and technical delivery, ensuring that what’s built not only works, but delivers measurable value.I have worked across national-scale NHS programmes, supporting initiatives that modernise critical systems and improve data interoperability. My experience spans requirements elicitation, process mapping, stakeholder engagement, and translating multifaceted business problems into clear, actionable solutions.I’m skilled at: • Capturing and analysing business, functional, and data requirements across multidisciplinary teams. • Leading workshops and discovery activities to define current and future-state processes and user journeys. • Creating structured documentation: user stories, acceptance criteria, business process maps, and impact assessments to guide design and delivery. • Partnering with Product Owners and delivery teams to prioritise and shape roadmaps in line with strategic goals. • Ensuring solutions meet operational, regulatory, and user-centred needs through evidence-based analysis and stakeholder validation.My approach combines curiosity, structure, and empathy. I enjoy translating complex ideas into clarity, helping teams make confident decisions and build solutions that stand up to real-world use.I’m particularly interested in opportunities where technology, data, and design come together to solve meaningful problems, whether in healthcare, engineering, or any field undergoing digital transformation.
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