Amy Greeson

About Amy Greeson

Results-Driven | Strategic | Marketing Director | Consumer Packaged Goods | Apparel My career has been focused on consumer and Marketing with a unique combination of sales, cross-functional team Leadership, analytical and category management skills. I have extensive experience in developing new products, managing all stages of the product life cycle and establishing growth strategies for multiple categories across several channels. I am a passionate marketer with strong communication skills and have an entrepreneurial mindset and the ability to translate complex concepts into actionable results through collaboration with colleagues across all levels of an organization

Experience

1. Director of Marketing - Champion

   Hanesbrands Inc

   Aug 2015 — Present · Greensboro/Winston-Salem, NC, US

   Manage P&L across all classes of trade: specialty, sporting goods, department stores, national chain, club, and online retailers; own all aspects of the business: product, consumer, channel, pricing strategies • Led cross-functional growth team of 12 and three direct reports to deliver financial goals through collaboration to develop seasonal product big ideas and channel-specific assortments • Built strategy (Product, Price, Price, Promotion) to support financial growth;$586MM,+$41MM or +8% over 2021;+39% vs 2019

Education

• University of North Carolina at Greensboro

  Bachelor of Business Administration - BBA And Bachelor of Science in Economics, Marketing/Management

• University of North Carolina at Greensboro

  Master of Business Administration - MBA, Marketing

Skills

• Market Planning
• Shopper Marketing
• Competitive Analysis
• Brand Architecture
• Brand Management
• Cross-Functional Team Leadership
• Customer Insight
• Product Marketing
• Product Innovation
• Marketing Research
• Brand Development
• Marketing
• Marketing Management
• Consumer Products