Amy G.

Marketing and Project Management Professional

Role
Marketing Communications Specialist at Blue Cross NC
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Marketing Communications Specialist

    Blue Cross NC

    Jan 2012 — Present · Raleigh-Durham, NC, US

    Conduct audits of collateral for Blue Cross NC providers, members, and sales; led project team to review to remove, update, or create new marketing collateral for multiple healthcare resources and databases. Work cross functionally to develop marketing strategies, program launch plans and new collateral to support multiple divisions. Lead the development of collateral including overall communication and branding strategy, approval processes, schedules, and budgets. Create new collateral for direct mail campaigns, email campaigns, digital campaigns, sales resources, education resources, and press releases

Education

  • North Carolina State University

    Masters, Textiles

    2005 — 2009

  • North Carolina State University

    B.S. Textile and Apparel Management, Apparel and Textiles

    1998 — 2002

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Amy G. — Marketing Communications Specialist at Blue Cross NC in Atlanta, GA, US | Unifers