Amy Ellias
Team Lead Salesforce Marketing Cloud @United Wholesale Mortgage
Signup · Get unlimited contacts
WORK HISTORY
Team Lead Salesforce Marketing Cloud @United Wholesale Mortgage
Pontiac, MI, US
Every day, I lead a high-performing team focused on bringing agility and precision to marketing execution. Whether it’s a scheduled campaign or an urgent ad-hoc request, we act fast, aligning cross-functional priorities, guiding technical implementation, and ensuring every initiative supports our broader strategy.My role bridges marketing vision with execution and delivery excellence. I lead a team that works with segmentation and contact data structure, enabling deeply personalized campaigns. Collaborating with stakeholders, we leverage Journey Builder and automation tools to fine-tune campaign workflows and maximize results.Data plays a central role in how we work. We routinely analyze KPIs, interpret performance metrics, and translate insights into actions that shape smarter marketing strategies. I also champion Software and Salesforce Marketing Cloud email marketing best practices to ensure deliverability and use data to find areas do improve efficiency and engagement opportunities. One of the most rewarding parts of my work is leading our Salesforce Marketing Cloud team. Together, we craft dynamic, visually engaging templates tailored to distinct audience segments, and launch impactful campaigns that consistently drive engagement.
EDUCATION
King's College
Bachelor's degree, Political Science and Government
Oakland University
almost completed BS, Environmental Science
ABOUT AMY ELLIAS
Hi, welcome to my profile! Strategic and results-driven professional with hands-on expertise in Salesforce Marketing Cloud, dedicated to aligning product vision with customer needs and delivering measurable business value. I lead agile teams that drive marketing agility by executing both scheduled and ad-hoc campaigns with precision and impact.Some of my key career highlights and core competencies are:Product & Campaign Leadership – Skilled in influencing product direction, managing backlogs, and translating customer insights into scalable technology solutions that elevate marketing performance.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.