Amy Harris

Strategic + Creative Digital Marketer 📈 Driving Brand Growth Through Social, SEO, & Community Engagement 🤝 Data-Backed. Story-Led. Brand driven.

Role
Social Media Community & Digital Listings Manager at Krispy Krunchy Foods
Location
Austin, TX, US
LinkedIn followers
500 followers

About Amy Harris

Hi, I’m Amy — a strategic and creatively driven digital marketer who thrives at the…

Experience

  1. Social Media Community & Digital Listings Manager

    Krispy Krunchy Foods

    Mar 2024 — Present · Austin, TX, US

    Corporate Support Emerging Star Award 2025 Performance-Driven Digital Growth• Scaled paid social performance by 44% in Q1 2025, driving a 60% increase in video views (39.2K) and 25.9% higher Facebook engagements through optimized Reels and audience segmentation.• Grew social audience by 6% MoM (Instagram:+3.3% to 41,809; TikTok:+92.3% to 941) with data-driven content strategies.• Achieved 5.3% avg. engagement rate on TikTok (industry benchmark: 2-4%) via relatable humor and creative mascot videos. Digital Listings & Local SEO Leadership• Optimized store listings to 90% completion, boosting local search visibility for terms like “Krispy Krunchy Chicken near me” (8.4% CTR, 6,894 impressions).•Managed review platforms (Google/Yelp/Facebook/Delivery), improving response time by 40% and reducing negative feedback through establishing proactive guest recovery SOPs. Cross-Functional Collaboration• Partnered with field and finance teams to align social campaigns with business goals, increasing online order conversions by 30% QoQ.• Served as SME for Guest Relations software, streamlining inquiries across social, email, and review sites (an average of 377 messages handled monthly with a lift in efficiency of +22.8% MoM). Innovation & Trends• Piloted high-engagement formats (polls, UGC, CTAs) that drove 7.9% ER on top posts.• Leveraged Google search insights (1.41M impressions) to inform content and local SEO strategy.

Education

  • Austin Community College

    Commercial Music Management, Audio Engineering

    2003 — 2005

  • Westlake High School

    Diploma

    1999 — 2003

  • Regency Beauty Institute - Austin

    Licentiate degree

    2010 — 2012

  • Austin Community College

    Associate of Arts - AA, Commercial Music Management

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Amy Harris — Social Media Community & Digital Listings Manager at Krispy Krunchy Foods in Austin, TX, US | Unifers