Amy Dyvig

About Amy Dyvig

Thoughtful, strategic, and results-oriented marketing executive with an accomplished history of developing successful marketing proposals and facilitating dynamic business development initiatives.MMA Media & Data Board MemberMember of ANA Media & Measurement Leadership Council (MMLC)Specialties: Brand and Marketing Strategy, Multi-channel Media Development, Marketing LeadershipCategory experience: Grocery, Apparel & Accessories, Housewares, Seasonal, Toys, Sporting Goods and Kids.

Experience

1. Sr Director, Media Planning, Strategy & Investments

   Target

   Oct 2024 — Present

   Media Planning, Strategy & Investments LeaderAs a seasoned professional in Marketing, I bring a wealth of experience in orchestrating comprehensive multi-channel campaigns that drive impactful results. With a strategic mindset and a data-driven approach, I excel in navigating the complexities of modern media landscapes to deliver exceptional ROI.Key Achievements:• Strategic Media Planning: Lead Target’s Media Planning & Strategy team to develop and deliver all of Target’s multi-channel media campaigns with specific passion at the intersection of strategy + creative + media.• Investment Optimization: Lead large-scale media budget for Target, ensuring optimal allocation of resources to maximize ROI and deliver profit for retail media sector.• Cross-Functional Leadership: Collaborated with cross-functional teams to align media strategies with overall business objectives, driving cohesive and effective campaigns.Industry Insights:In today\'s dynamic media environment, staying ahead of trends is crucial. I am committed to continuous learning and adaptation, keeping abreast of the latest developments in media planning and buying. My approach is grounded in understanding consumer behavior and leveraging insights to craft personalized and impactful media experiences.Professional Skills:• Data-Driven Strategy Development• Budget Management & Optimization• Cross-Channel Campaign Integration• Team Leadership & CollaborationConnect with Me:I am passionate about driving media excellence and welcome opportunities to connect with fellow industry leaders and professionals.

Education

• Bethel University

  Marketing, Psychology

  1998 — 2001

Skills

• Customer Insight
• Direct Marketing
• Digital Marketing
• Marketing Management
• Interactive Marketing
• Brand Development
• Multi-Channel Marketing
• Marketing
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Retail Marketing
• Social Media
• Advertising