Amy Dennis

About Amy Dennis

Bold, entrepreneurial branding and marketing executive with 15+ years of experience in building and strengthening brands, while consecutively developing and executing multi-channel marketing strategies that achieve exceptional ROI for businesses across multiple industries. Inspiring team leader who challenges common thinking and boosts productivity of teams by eliminating unnecessary complexities, overwork, and inefficiencies through the implementation of proven, efficient processes.

Experience

1. Chief Brand and Marketing Officer

   She Reads Truth

   Feb 2023 — Present · Franklin, TN, US

   Promoted to take charge of the creative, marketing, and customer experience departments while steering executive-level business decision-making. Revitalized operations by restructuring multiple departments. Managed 15+ employees. Collaborated with cross-functional teams to ensure alignment and synergy between creative, marketing, and customer experience departments, fostering a unified approach towards achieving business objectives. Identified the need for a new business model surrounding the company\'s offerings, improving clarity of communication to customers surrounding company offerings. Directed the development of product and direction/execution of impactful marketing campaigns and initiatives to drive brand visibility, customer engagement, and revenue growth. Streamlined internal business processes to enhance operational efficiency and resource utilization- Increased revenue by 41% on key product launch- Reduced marketing spend by 25 – 50% across various channels- Drove a 24X increase in Return on Advertising Spend (ROAS)- Lead an increase in product sales by 37% and increased online store sessions by 51% during the first 5 months of taking leadership of the marketing department- Provided insights for better decision-making and strategy refinement by creating reporting platforms and systems to track and analyze data- Rectified a critical issue in the existing revenue planning process where forecasts were disconnected from actionable strategies. Aligned strategic objectives and tactical execution to realistic projected revenue goals- Enhanced brand positioning and messaging effectiveness by articulating a well-defined and clear messaging strategy. Crafted compelling value propositions to resonate with the target audience- Currently leading the phased implementation of a comprehensive brand and marketing strategy.

Education

• Florida State University

  Bachelor's degree, Graphic Design

  2002 — 2004