Amy Costales
Ecommerce Manager @Downeast Clothing
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WORK HISTORY
Ecommerce Manager @Downeast Clothing
UT, US
Strategic lead for all D2C and B2B digital operations, overseeing the end-to-end performance of the Shopify Plus ecosystem. Responsible for site merchandising, full-funnel email marketing, SEO strategy, and multi-channel wholesale growth via Faire. Direct supervisor of the Customer Service team, ensuring a seamless experience from discovery to delivery.
EDUCATION
Framingham State University
Bachelor of Science (B.S.), Fashion/Apparel Design
ABOUT AMY COSTALES
I’m a firm believer that in e-commerce, you have to be able to do it all… and I do. Since joining Downeast in late 2023, I’ve managed everything from high-level SEO and Shopify POS retail integrations to the daily \"nitty-gritty\" of site merchandising and wholesale management on Faire.Highlights- Email Mastery: I’ve turned our email program into top revenue stream by building many automated journeys and moving our entire stack to Attentive- Omnichannel Wins: I led the charge in connecting our digital and physical worlds through Shopify POS and store-level fulfillment- Adaptive Leadership: I managed this while mastering a new tech stack and leading our customer service team.I love the challenge of a fast-paced environment where \"launch day\" is every day. If it involves a Shopify store, a segmented email list, or a growth-focused experiment, I’m in.
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