Amy Christie

About Amy Christie

I’m a customer engagement and digital strategy leader with 10+ years of experience translating business goals into measurable, customer-focused initiatives. I partner cross-functionally with analytics, UX, product marketing, and operational teams to define success metrics, prioritize improvements, and deliver digital experiences that drive retention, loyalty, and revenue outcomes.I bring hands-on experience building lifecycle workflows and segmentation strategies in HubSpot, Marketo, and Salesforce CRM, with a focus on creating scalable, high-performing customer journeys.

Experience

1. Digital Marketing Manager

   Surest

   Aug 2025 — Present

   Owned end-to-end strategy, execution, and optimization of national B2B digital engagement initiatives supporting enterprise growth objectives.• Partnered cross-functionally with Product Marketing, Analytics, Sales, Creative, and external vendors to align priorities, requirements, and delivery.• Developed campaign strategies and creative briefs defining messaging, timelines, and measurable success metrics.• Launched and iterated on LinkedIn and programmatic initiatives, improving conversion efficiency and lead quality through performance insights.• Built dashboards across Adobe Analytics, Domo, and Salesforce to monitor engagement, funnel performance, and operational KPIs.• Communicated results, tradeoffs, and optimization decisions to senior stakeholders to support data-driven prioritization.• Built segmented lifecycle email and nurture workflows in Marketo/Salesforce to improve engagement and funnel progression.

Education

• Luther College

  Bachelor of Arts (B.A.), Art

Skills

• Adobe Creative Suite
• Storytelling
• Art
• Photoshop
• Editorial
• Email Marketing
• Strategic Planning
• Blogging
• Photography
• Photographer
• Social Media
• Writing
• Online Content Creation
• Writer
• Copywriting
• Content Strategy
• Marketing Strategy
• Wordpress
• Lightroom
• Social Media Marketing
• Magazines
• Digital Marketing