Amy Charles

About Amy Charles

Accomplished sales professional with proven record of increasing sales, devising and implementing innovative programs and promotional strategies, handling multiple classes of trade (Food, Drug, Mass & Specialty) as well as developing strong relationships with buyers, category managers and brokers. Major strengths include excellent communication abilities, data-driven analytical selling, boundless energy and passion, creative and out-of-the-box thinking and goal-driven focus. A team player that can deliver sustained growth in sales.

Experience

1. Director of Sales - Ulta Beauty

   Market Performance Group

   Jan 2024 — Present

   Direct sales efforts and cultivate strategic partnerships for diverse brands across multiple categories within Ulta Beauty, including Skincare, Haircare, Bath & Body, Nail, and Men’s Grooming. Leverage data-driven insights and promotional expertise to help brands deliver strong go to market strategies and tactics to drive revenue growth. Helped lead onboarding/New Brand Pitch process for clients looking to secure distribution at Ulta. Assist brands in creating and refining impactful pitch decks for submission to Ulta, ensuring alignment with retail strategies. Consult with key stakeholders on strategic product positioning, market and trend analysis, and the development of comprehensive 360° marketing and launch plans.Developed and implemented a \"Trouble SKU Tracker\" for a key skincare brand, enabling weekly assessments of performance benchmarks and promotional impact, facilitating data-driven decision-making.

Education

• Indiana University - Kelley School of Business

  Bachelor of Science - BS, Marketing and Management

  1999 — 2003

Skills

• Personal Care
• Sales Management
• Shopper Marketing
• Nielsen
• National Accounts
• Iri
• Forecasting
• Customer Marketing
• Customer Insight
• Categorization
• Key Account Development
• Grocery
• Sales
• Trade Marketing
• Consumer Products
• Competitive Analysis
• Key Account Management