Amy Campbell

About Amy Campbell

I\'m a solution-focused B2B marketing leader with a passion for the climate and a proven ability to inspire & energize teams. I am leveraging my business, critical thinking & creative problem-solving skills in the Sustainability sector. I\'m known for- Maximizing revenue growth, increasing sales pipeline and optimizing customer engagement - Excelling at fostering strong relationships with clients, leaders and employees- Skilled in creating compelling content and creating plans to parallel customer journeys- Recognized as strong operational, financial and team leader selling hardware and softwareMy key accomplishments include- Generated $1B sales pipeline via through data-driven growth marketing campaigns- Launched global brand refresh which drove awareness of >410M impressions in 6 months, improved branded web search by 36% and increased social media engagement by 71%- Responsible for Nokia’s Digital Marketing Transformation Initiative, a 2 year,$40M re-engineering of marketing tools, processes and organization design- Recognized as an accomplished team leader and talent attractor with 95+% retention rateHere is what I\'m doing in my current role- Leading Nokia’s outreach strategy across owned and paid channels, including Social Media, Search Engine Optimization (SEO) and paid media (digital display, PPC, programmatic) to Enterprise and Communication Service Providers (CSP)- Directing $3.8M creative and content budget for thought leadership and brand content. Develop and execute comprehensive marketing strategy to drive brand awarenessIn this role I have:· Created Digital Demand Center of Excellence across all channels for company business units enabling best practices and single company view· Increased engagement and content conversion by 95% as part of a B2B corporate brand refresh through strategic media buys and strong content· Improved paid media spend and outcomes 25% by driving consistent processes and maximizing channel attributes· Implemented data targeting approach leveraging 1st & 3rd party data that increased content engagements by 750K in global brand campaignsI also like to volunteer- National Charity League (VP of Philanthropy)- Coordinating volunteer activity for 15+ charities- Chicago Park Advisory Council (President)- Secured funding & oversaw planning for new parks- Friends First Program - Served as mentor for at-risk youth- Infant Welfare Society – Organized coat drive for at-risk women and children- Conscious Capitalism- Women in Clean Tech To connect, you can reach me at a••••••••@gmail.com

Experience

1. Chief Revenue Officer (CRO)

   Myno Carbon

   May 2024 — Present

   Building awareness and driving pipeline for a sustainable carbon product that improves soil health, eliminates contaminants and removes CO2 the atmosphere.

Education

• Purdue University

  Bachelor of Arts - BA

• Purdue University

  Bachelor of Arts - BA, Marketing

• DePaul Driehaus College of Business

  Master of Business Administration - MBA

• Terra.do

  Climate Change

Skills

• Product Lifecycle Management
• Strategic Partnerships
• Multi-Channel Marketing
• Sales
• Wireless
• Pre-Sales
• Market Planning
• Solution Selling
• Public Relations
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy
• Marketing Management
• Program Management
• Wireless Technologies
• Team Management
• Telecommunications
• Product Development
• B2b Marketing
• Project Management
• B2b
• Product Launch
• Event Management
• Segmentation
• Training
• Integrated Marketing
• Management
• Go-to-Market Strategy
• Sales Operations
• Product Marketing
• Sales Presentations
• Marketing Communications
• Business Development
• Product Management
• Marketing
• Market Research
• Competitive Analysis
• Start-Ups
• Creative Direction
• Leadership