Amy Bradley
Strategic Marketing Leader | Growth & Retention, Brand Building, Innovative Solutions
- Role
- Senior Strategist - Caremark Marketing at CVS Health
- Location
- Roanoke, VA, US
- LinkedIn followers
- 500 followers
About Amy Bradley
Results-focused marketing professional with unique ability to inspire organizations for breakthrough performance. Maximizing outcomes with solid, data-driven marketing strategies to deliver on business goals while empowering teams and challenging the status quo. Energetic and adaptable for navigating complex, highly matrixed organizations, interacting with stakeholders at all levels, and bringing opportunities to reality.Passionate about elevating compelling messages to business and consumer markets using a keen understanding of market dynamics. Generating positive perceptions, growing revenue, and building impactful brands with creative problem-solving and some genuine grit. Known for smart decisions, quick actions, transparency, accountability, and meaningful relationships.
Experience
Senior Strategist - Caremark Marketing
Oct 2025 — Present
Lead strategic marketing initiatives that drive growth, differentiation, and customer engagement across CVS Caremark’s pharmacy benefit management business. Oversee integrated marketing strategies that strengthen brand positioning, support go-to-market success, and align with enterprise goals. Partner with cross-functional leaders to translate business insights into actionable marketing plans that advance Caremark’s role in delivering accessible, high-value pharmacy care.
Education
Virginia Tech
Graduate Study
Virginia Polytechnic Institute and State University
Bachelor of Arts
Skills
- Marketing
- Sales Operations
- Copywriting
- Online Advertising
- Multi-Channel Marketing
- Strategic Planning
- Corporate Communications
- Competitive Analysis
- Market Research
- Strategic Communications
- Advertising
- Crm
- Integrated Marketing
- Corporate Branding
- Brand Development
- Segmentation
- Sales Support
- Budget Management
- Analytics
- Internal Communications
- Health Insurance
- Content Marketing
- Market Planning
- Social Media Marketing
- Marketing Communications
- Marketing Management
- Email Marketing
- Marketing Research
- Direct Marketing
- Budgets
- Direct Mail
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Digital Marketing
- Lead Generation
- Product Marketing
- Leadership
- Pharmacy Marketing
- Online Marketing
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