Amy Bidwell

Vice President, Commercial Planning and Execution

Role: Vice President, Commercial Planning and Execution at William Grant & Sons
Location: Brooklyn, NY, US
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Amy Bidwell

Brand Management Professional with 9+ years of experience in Consumer Packaged Goods (8 years in the beverage alcohol category.) Managed P&L for brands up to $260MM and marketing budgets of up to $9.5MM. Led multi-agency and cross-functional teams of 10+ members.

Experience

Vice President, Commercial Planning and Execution
William Grant & Sons
Jun 2022 — Present · New York, NY, US

Education

Northwestern University - Kellogg School of Management
Master of Business Administration (M.B.A.), Marketing
2003 — 2005
Carleton College
Bachelor of Arts (B.A.), English Language and Literature, General

Skills

Agency Relationship Management
Advertising
Cross-Functional Team Leadership
Product Marketing
Product Innovation
Marketing Strategy
Marketing Budget Management
Marketing Management
Social Media Marketing
Product Development
Pricing Analysis
Promotions
Pricing Strategy
Strategic Brand Positioning
Channel Strategy
Influencer Marketing
Digital Marketing
Brand Ambassadors
Trade Marketing
Media Planning

Contact information

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Work email
•••••@williamgrant.com
Personal email
•••••@•••••.com
Direct dial
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Current company

William Grant & Sons

Beverage Manufacturing · 2.7K employees · Founded 1887

William Grant & Sons is an independent, family owned premium spirits company. When our founder William Grant established our company in 1887, he had a vision to make the best dram in the valley, and that vision stands true today as we build brands that are loved the world over. These include our eight core brands: Glenfiddich, Grant's, The Balvenie, Tullamore D.E.W., Drambuie, Hendrick's Gin, Sailor Jerry Rum and Monkey Shoulder. We have distilling and bottling operations in Scotland, Ireland, Iceland, India, the US and Mexico and a team of over 2,600 people at 48 global locations. We consistently win the industry’s top accolades, which are testament to the quality of our liquid, our dedication to our craft and the talent of our people. One hundred and thirty four years on, we are leaders in the international spirits industry and have ambitious plans for growth to ensure our business is sustainable for the long term. William Grant was a true pioneer. He worked with a close-knit team of talented and passionate people to create a legacy that endures and their spirit is very much at the heart of our culture today.

williamgrant.com

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