Amy Bice

Sr. Operations & GTM Strategy Leader | Scaling Global Growth, Shaping Multi-Billion-Dollar Portfolios, Partnering with VP/C-Suite Leadership | Amazon • Meta • Google

Role
Senior Product Manager - Business Operations Global Cross-channel Marketing at Amazon
Location
Seattle, WA, US
LinkedIn followers
500 followers

About Amy Bice

I design and scale operating models that bring clarity to ambiguity and transform growth from vision to execution. At Amazon, Meta, Google, and Gopuff, I have built systems that guided global portfolios and accelerated business performance, balancing discipline with innovation to deliver sustainable impact.I connect business operations, product strategy, and go-to-market execution by diagnosing root causes and designing frameworks that flex with evolving needs. These systems are simple enough for teams to adopt and robust enough for executives to trust. Whether it is leveraging AI to reimagine how work gets done or scaling breakthrough technologies to global markets, I build mechanisms that turn complexity into momentum.I thrive at the intersection of enterprise rigor and startup agility, where growth depends on clarity, accountability, and execution at scale. My approach centers on leading through influence, aligning cross-functional teams, and turning uncharted spaces into high-performing systems.My path is unconventional. With only a high school education, I built a career that defied expectations, grounded in curiosity, humility, resilience, and discipline. Those same qualities continue to shape how I lead, influence, and deliver, proving that grace, grit, and real-world expertise can open doors from scrappy startups to Fortune 50 boardrooms.

Experience

  1. Senior Product Manager - Business Operations Global Cross-channel Marketing

    Amazon

    Dec 2024 — Present · Seattle, WA, US

    Lead global governance for Amazon’s owned-media network across packaging | middle-mile | last-mile | Partnered across NA | EMEA | APJC Stores | Fulfillment & Delivery networks | 700B+ annual impressions |$4B+ media value• Rapidly operationalized strategic priorities into readiness roadmaps and scalable frameworks, enhancing consistency, efficiency, and adoption across global teams.• Defined and delivered global planning and reporting capabilities, standardizing forecasting, resource management, and performance visibility across regions.• Re-engineered financial workflow systems to maintain a ±3% budget variance and reduce reforecasting cycles by 40%, freeing over 500 hours annually for strategic initiatives.• Developed AI-driven \"Amazon Q\" personas for WBRs, reducing executive writing turnaround from days to hours and improving decision-making speed.

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Amy Bice — Senior Product Manager - Business Operations Global Cross-channel Marketing at Amazon in Seattle, WA, US | Unifers