Amy Bettys
Design Director @ Centric Brands Inc. | Kids Sportswear, Under Armour
- Role
- Design Director at Centric Brands
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Amy Bettys
Dynamic design leader with over 10 years of experience leading the Under Armour Sportswear Design team through industry shifts and evolving consumer expectations. Pioneered the integration of AI tools into the creative workflow, enhancing sales presentations and streamlining prototype development while reducing reliance on traditional photoshoots. Known for driving cross-functional collaboration to consistently deliver innovative, market-relevant product solutions.In addition to design leadership, I bring a strong focus on team development, cultivating leadership potential and empowering individuals to thrive. Outside of corporate work, I actively contribute to progressive political campaigns through strategic fundraising, community engagement, and resource optimization—demonstrating a deep commitment to meaningful, impact-driven change.
Experience
Design Director
Sep 2020 — Present · New York, NY, US
Spearheaded the design and launch of multiple product lines, achieving nearly 400% growth in Under Armour\'s licensed sportswear category since 2012. • Pioneered AI integration for enhanced sales presentations, showcasing sketches on customized models. • Managed a creative team, fostering innovation and improving productivity through individual coaching and support. • Collaborated with cross-functional teams to ensure successful execution of evolving product lines.
Education
Fashion Institute of Technology
Bachelor of Arts - BA
2002 — 2006
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