Amy Berardi

About Amy Berardi

Dynamic and results-driven marketing luxury professional with proven ability to increase sales and profitability through effective 360° brand strategies that optimize all marketing channels.Specialties: hospitality, luxury goods, International business development, new product launches, customer segmentation, brand management, merchandising, negotiation, social media

Experience

1. Director of Marketing and Communications

   The Acceleration Project

   Jan 2025 — Present · Franklin, TN, US

   The Acceleration Project (TAP) is a non-profit that accelerates small business growth. Our business consulting services empower under-resourced entrepreneurs in order to create a more inclusive economy. TAP leverages its network of financial institutions, CDFI’s, economic development agencies and corporate partners to get to scale and ensure sustainability of our work. TAP’s innovative model channels underutilized talent into the economy by recruiting and cultivating a diverse consultant team that commits their time, expertise, and mentoring skills to advance TAP’s mission.

Education

• University of Illinois Urbana-Champaign

  B.S., Marketing Major, Spanish Minor

• Thunderbird School of Global Management

  MBA, International Management

Skills

• Online Marketing
• Strategic Planning
• Retail
• Social Media Marketing
• Crm (Salesforce), Email Software (Constant Contact), Expert in Paid Search and Analytics Platforms (Google Adwords and Analytics), Microsoft Office
• Luxury Goods
• Market Research
• Competitive Analysis
• Start-Ups
• Market Planning
• Brand Development
• Segmentation
• Public Relations
• Business Strategy
• Management
• Social Media
• Marketing Communications
• Crm
• Digital Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Advertising
• Fashion
• P&L Management
• Marketing
• Strategy
• E-Commerce
• Negotiation
• Marketing Management