Amy Bekken Schiller

Marketing Manager @Sdsu College Of Education

San Diego, CA, US

Experienced marketing leader and mentor:Creating content and directing the development of department websites by working with developers to implement responsive design, online question forms, SEO, video education, and maintaining 403b accessibility compliance.Managing social media accounts including Instagram, YouTube, WordPress, Yelp, Facebook and Twitter as well as handling marketing, customer service and product communications.Managing departmental advertising, generating sales leads and reporting ROI. Experienced in multi-media advertising including Google AdWords, Groupon, newspaper, social media, direct mail, as well as targeted print and digital platforms.Writing marketing communications materials including monthly enewsletters, blogs, brochures, closed circuit TV displays, adverts, posters, annual reports, and catalogs.Developing an annual marketing plan for products that generate $5M/year and working closely with colleagues to reach revenue and participation goals.Art directing and file management for departmental photography and videography. Managing a staff of seven to ten individuals who perform diverse functions including sales, outreach, social media, videography, photography, and design.Conducting research and assessment projects to gather business statistics, participation outcomes, opinions and customer satisfaction metrics using secondary research, focus groups, depth interviews and surveys.Reporting bi-annually on membership statistics, attrition, new member recruitment, program outcomes, assessments, and recommendations.Developing and managing rebranding including collaborative work to determine brand statements, logos, taglines, values and style guides.Collaborating with campus colleagues on five successful campus referenda campaigns to build new multi-million dollar facilities and fund large-scale campus programs.

University of Illinois Urbana-Champaign

BA, Liberal Arts and Sciences/Liberal Studies

San Diego State University

MSBA, Marketing