Amulya Nittala
Actively seeking new opportunities in Data | Story telling with Data
- Role
- Data Engineer at Xadel It Inc
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Amulya Nittala
I’ve always been fascinated by the stories data can tell. What started as curiosity about…
Experience
Data Engineer
May 2024 — Present
Defined the business problem by applying a structured problem-solving framework to evaluate drop-offs in user onboarding and subscriptionflows, aligning objectives with product and business teams• Engineered ETL pipelines in PySpark, SQL, and Azure Data Factory to process 10M+ daily user interaction logs, building a centralized datawarehouse for product performance tracking• Conducted deep-dive cohort, funnel, and churn analysis in Python to uncover friction points, revealing a 12% payment funnel drop-off and lowadoption of certain features• Designed and executed A/B tests on subscription flows and onboarding UX, leveraging statistical methods which led to a 9% uplift inconversion rate and 15% improvement in Day-7 retention• Developed interactive dashboards in Power BI to track KPIs including DAU, MAU, retention, churn, and feature adoption, enablingstakeholders to monitor product health and experiment outcomes in real time• Presented findings and recommendations to product managers and leadership, influencing roadmap changes that improved overall engagementby 18% and aligned with long-term customer experience goals
Education
Northeastern University
Master of Science - MS, Information Systems
National Institute of Technology Rourkela
Bachelor of Technology - BTech, Computer Science and Engineering
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