Amul Bham
- Role
- Senior Seo Manager at Skechers
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Seo Manager
May 2021 — Present
Managed the launch and migration of 18 international sites for Skechers with zero organic traffic loss- created and implemented domestic branded search SEO strategy customized and scaled to each international market- developed the process of scaling all search engine related strategies to all markets, dividing them to platform changes that can apply globally versus strategies that require localization and or are specific to a market, namely content creation- reorganized Skechers site architecture, aligning Skechers product lines into consumer facing groupings- developed page architecture and backend templates for promotional campaigns to reduce duplicate content- developed and refined site crawl budget through foundational tactics such as robots.txt crawl management, developing scalable and refined internal linking strategy, and reduction of duplicate content- Increased average 90 day google crawl visits from ~6 million to ~12 million
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