Alexandra T.

About Alexandra T.

Passionate and effective marketing professional with over nine years of experience successfully managing multi-channel marketing projects from inception to completion and driving positive financial results to the top line. Accomplished team leader with the ability to execute high-level strategy with timely results by streamlining workflows, implementing new tactics, and managing direct reportseffectively. Expert in creative problem-solving using key performance metrics to develop next-level insights.

Experience

1. Marketing Director

   Grove Bay Hospitality Group

   Mar 2022 — Present · Miami, FL, US

   Responsible for the strategic direction, implementation, and expansion of all marketing roadmaps, multi-channel campaigns, and inter-disciplinary workflow automation to optimize return on advertising spend across 15+ multi-city restaurant venues that generate $50 million annually.• I oversee all campaign management, digital and interactive marketing, search engine optimization (SEO), pay-per-click advertising (PPC), digital channel and website development, branding, social media, event management, and strategic partnerships.

Education

• Indiana University, School of Journalism

  Bachelor’s Degree, Digital Communication and Media/Multimedia

  2009 — 2014

Skills

• Motion Graphics
• Editorial
• Marketing Strategy
• Beauty Industry
• Social Media
• Eventbrite
• Cosmetics
• Social Media Advertising
• Page Layout
• Imovie
• Styling
• Microsoft Word
• Final Cut Pro
• Public Speaking
• Adobe Photoshop
• 3d Graphics
• Social Media Communications
• Brand Development
• Beauty
• Microsoft Excel
• Typography
• Web Typography
• Adobe Premiere Pro
• Photo Shoots
• Microsoft Outlook
• Final Cut Studio
• Leadership
• Indesign
• Blogging
• Social Media Outreach
• Advertising
• Press Releases
• Digital Media
• Microsoft Office
• Magazines
• Writing
• Social Media Integration
• Fashion
• Microsoft Powerpoint
• Facebook