Ali Slaight
Director, Marketing Audience Insights at The New York Times
- Role
- Director, Marketing Audience Insights at The New York Times
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Director, Marketing Audience Insights
Mar 2026 — Present
Collaborate with marketers, media strategists, and creative teams as their day-to-day insights partner. I currently support Brand and Earned Marketing, and have also partnered with sub-brand marketing teams (Cooking, Games, Wirecutter) and Newsroom Audience- Launch net-new brand trackers for 4 sub-brands and support ongoing tracking of news brand health/performance against business goals- Inform lower-funnel marketing communications by identifying value propositions that resonate with potential sub-brand subscribers- Measure and analyze how paid and earned marketing campaigns impact brand awareness, affinity and consideration- Conduct qualitative and quantitative research studies, from scoping and fieldwork to analysis and socialization- Synthesize insights from across 1P and industry research, bringing results to life through actionable and engaging presentations, decks, and memos.
Education
Université Paris 8
French Language, Literature, and History
Harvard University
Bachelor of Arts, History and Literature
2010 — 2014
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