Amruta Khatavkar
Marketing Manager @Apparel Group India Pvt. Ltd.
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WORK HISTORY
Marketing Manager @Apparel Group India Pvt. Ltd.
Spearheaded corporate marketing initiatives for the UAE-based leading fashion retail conglomerate, Apparel Group, in the dynamic Indian market. Successfully managed renowned brands like Victoria\'s Secret and Charles & Keith. Developed and executed comprehensive MarCom strategies to elevate Apparel Group India\'s corporate brand image and reputation. Collaborated closely with cross-functional teams to align communication objectives with business goals.Managed corporate communications across multiple digital platforms including LinkedIn, Facebook, and Instagram, ensuring consistent messaging and brand identity.Oversaw the development and optimisation of the corporate website, enhancing user experience and delivering relevant content. Successfully acted as a corporate PR manager, managing media relations and crafting compelling press releases. Built and maintained strong relationships with media outlets to generate positive brand coverage.
EDUCATION
Indian Institute of Management, Indore
Digital Transformation and AI for Leaders, Artificial Intelligence
University of Mumbai
Bachelor of Management Studies, Marketing
Aston University
MSc, International Business
ABOUT AMRUTA KHATAVKAR
I am an Experienced Brand Strategist with over 10 years of success building and elevating brands across digital, traditional, and fully integrated campaigns. My strength lies in turning deep consumer insights and emerging social trends into smart, results-oriented strategies that drive measurable business growth. I am a passionate, results-driven leader known for uncovering white space opportunities and developing innovative, impactful campaigns that resonate with target audiences.In the current landscape, effective brand strategy must be underpinned by digital and AI mastery. My recent completion of the IIM Indore Certificate Programme in Digital Transformation and AI for Leaders has cemented my commitment to this future. I now specialize in translating complex digital concepts—particularly around AI—into implementable, value-driven business strategies. I see Artificial Intelligence as the core engine for organizational innovation and brand personalization.
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