Amrit Singh

Managing Owner @Sv Wholesale

Birmingham, GB

As Managing Director of ALP Wholesale Ltd (trading as SV Wholesale), I lead a dynamic team dedicated to bringing innovation, speed, and fresh thinking to the UK wholesale market.We collaborate with all major UK wholesalers, supplying them with the latest and most exciting new product developments (NPD) across a diversified product range, from emerging global trends to proven retail winners.Our business is built on 12+ years of award-winning convenience retail experience, giving us a deep understanding of what sells, why it sells, and how to bring that X factor to market at scale and speed.Beyond wholesale, we operate a specialist DTC division that leverages emerging e-commerce platforms to connect brands directly with consumers turning insights from the retail front line into actionable, data-driven supply opportunities.At SV Wholesale, we don’t just follow trends we find them, refine them, and deliver them to market with precision and purpose.Always open to connecting with suppliers, brands, and partners who share our commitment to driving the next wave of growth in UK wholesale and retail.