Amritpal Singh

About Amritpal Singh

Senior Digital Marketing & SEO Manager with 6+ years of experience driving revenue growth for B2B SaaS and multi-brand portfolios. Expertise spans the full acquisition lifecycle, including Technical SEO, On-page optimization, Link Building, AI OVERVIEWS, AEO, and Paid Media (PPC). Skilled in aligning organic strategies with business goals and managing cross-functional collaborations to resolve complex technical challenges in modern web environments.• Designed and executed innovative organic growth strategies and comprehensive content SILO structures to enhance search visibility and drive revenue scaling across multi-brand B2B portfolios. • Managed global organic and paid acquisition for high-traffic SaaS domains, ensuring consistent traffic scaling (up to 1500% growth) and lead quality improvement. • Led Technical SEO & Architecture transformations, partnering with engineering teams to resolve complex crawling, rendering (React JS), and Core Web Vitals challenges to support organizational scalability. • Implemented comprehensive operational workflows, directing hybrid teams (internal specialists, freelancers, and agencies) to build high-velocity content pipelines and ensure quality assurance. • Led AI-driven Generative Engine Optimization (GEO) initiatives to secure brand visibility on AI-driven platforms like ChatGPT and Perplexity, and architected automated workflows for content briefing and link prospecting. • Executed strategic user acquisition by aligning technical roadmaps with business revenue goals and leveraging multiple channels—Organic Search, Paid Media (P-Max), and Account-Based Marketing (ABM). • Developed and optimized end-to-end conversion funnels and advanced tracking ecosystems (GA4) to maximize user engagement and Return on Ad Spend (ROAS).

Experience

1. Manager, Seo & Digital Marketing

   Stadium

   May 2022 — Present · US

   Currently lead the organic acquisition strategy for a multi-brand global portfolio (Stadium, SnackMagic, SwagMagic), bridging the gap between technical architecture and revenue growth. My focus is on building scalable content engines, funnel-level SEO planning, link acquisition strategies, and future-proofing our visibility against the rise of AI search. Leading a hybrid SEO division of internal specialists and external agencies, I orchestrated the simultaneous growth of three high-traffic domains, driving Domain Authority (DA) to 50+ across the board. Key Wins:* SwagMagic: Scaled from 0 to organic clicks/month in 18 months, building a pipeline of 50+ qualified leads/month from scratch.* SnackMagic: Accelerated an established brand with 420% YoY traffic growth and a 200% uplift in B2B leads.* Stadium: Executed a Go-To-Market launch achieving monthly clicks within the first 6 months. Generative Engine Optimization (GEO): Pioneered early adoption of optimization for AI-driven platforms (ChatGPT, Perplexity, Google SGE). This new channel now contributes monthly clicks and qualified leads from zero-click environments. Technical SEO : Partnered with engineering to solve complex rendering challenges. Deployed Prerendering middleware and utilized Log File Analysis to optimize crawl budgets and Core Web Vitals for large-scale dynamic pages. Content Operations: Built high-velocity content silos and automated workflows for brief generation and link prospecting, ensuring high E-E-A-T standards without sacrificing speed. Data & Analytics: Migrated to GA4 and built advanced conversion funnels to define custom audiences for high-ROI remarketing.

Education

• MILE- Management institute for leadership and excellence

  PGDM, Marketing/Marketing Management, General

  2015 — 2017

• Manav public school ,Amritsar,Punjab

  Higher secondary, Commerce

  2011 — 2012

• Guru Nanak Dev University, Amritsar

  Bachelor of Commerce (B.Com.), Business/Commerce, General

  2012 — 2015

Skills

• Marketing
• Diplomacy
• Teamwork
• Loyalty Programs
• Microsoft Word
• Team Leadership
• Powerpoint
• Market Research
• Branding
• Event Management