Amritha Sridhar
Consumer Experience - Asian Paints Global
- Role
- Marketing Manager - International Business at Asian Paints
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Amritha Sridhar
Marketing professional with expertise spanning across Brand Management, Performance Marketing, Retailing and Consumer Research across Asia, Middle East and South Pacific. Proven track record in managing multi-country teams with P&L responsibility.
Experience
Marketing Manager - International Business
Feb 2023 — Present · Mumbai, IN
Experience across MENA, APAC- Design and implementation of various in-store touch points to ensure premium shopping experience while maintaining brand identity- Conducting end-to-end consumer experience analysis through various research data, identifying service and product gaps and opportunities to expand product offerings and standardize the retail experience and brand consistency across different regions- Corporate Branding & PR: Liaising with PR agencies for media plans and handle all communication for new launches and campaigns- Colour Trends & Forecast: Engaging in in-depth colour and material research for trend forecasting and launch of Colour of the Year- Key to new product developments and launch - developed key visuals, proposition, product microsite, planned launch event & PR, created a 360-degree campaign - print, digital, BTL, POSM and instore engagement activities- Created app-enabled contractor loyalty programs, key to dealer loyalty initiatives across Indonesia & South Pacific - dealer targets & payouts, regular engagements & annual event planning- Executed successful lead & awareness campaigns for colour and product, content marketing strategies and the social media always-on - partnered on creating relatable, engaging content, and influencer marketing campaigns- Involved in a thorough qualitative consumer research - depth interviews, consumer insights, developing consumer personas, consumer triggers and barriers to formulate focused plans for individual and corporate brands
Education
Università Bocconi
Exchange Student
Management Development Institute, Gurgaon
Master of Business Administration
Ethiraj College For Women
Bachelor of Science - BS
Skills
- Public Speaking
- Microsoft Office
- Leadership
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