Amritha M

About Amritha M

I am currently pursuing an MBA with dual specialization in Data Analytics and Marketing at Chandigarh University, where I am developing strong analytical, strategic, and digital marketing skills to solve modern business challenges. With a solid foundation in BSc Physics, I bring a unique blend of analytical thinking and problem-solving abilities to my business studies.Recently, I completed an internship with Milma under the Marketing Department, where I gained hands-on experience in market research, consumer behavior analysis, and competitive pricing strategies. This experience helped me understand real-world marketing dynamics and strengthened my interest in combining data insights with creative strategies to drive impactful business decisions.I am passionate about leveraging data-driven marketing to create value, enhance customer experience, and support organizational growth. Open to opportunities in marketing analytics, brand strategy, and market research.

Experience

1. Summer Intern

   Milma

   Apr 2025 — Present

   During my internship at Milma (Kerala Co-operative Milk Marketing Federation Ltd.), I gained valuable insights into the dairy and ice cream industry, specifically focusing on the marketing and pricing strategies of Milma’s ice cream segment. I was able to observe how Milma leverages its strong brand reputation, distribution network, and competitive pricing to maintain its position in the market.My role involved interacting with dealers, retailers, and consumers to understand buying behavior, brand preferences, and customer feedback. I also learned about different aspects of product promotion, market research, and sales operations. The experience enhanced my skills in data analysis, communication, and market observation, and allowed me to apply classroom learning to a real-world business environment.Overall, my time at Milma was highly enriching and gave me practical exposure to cooperative business models and the importance of consumer insights in product development and pricing decisions.

Education

• CHANDIGARH UNIVERSITY

  Master of Business Administration

• University of Kerala

  Bsc Physics Graduate