Amrita Sameer Parwani
Digital Marketing & Transformation Leader | Project Manager | Content & Design Specialist | Helping Brands Grow through Strategy, Storytelling & Execution
- Role
- Assistant Vice President at Kotak Mahindra Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Amrita Sameer Parwani
With over 12 years of experience leading digital marketing and transformation projects in…
Experience
Assistant Vice President
May 2023 — Present · Mumbai, IN
Spearheading direct-to-customer (D2C) communications, devising and implementing growth marketing strategies to enhance user engagement, acquisition, and retention. Implementing new CLCM’s, incentivising fund mobilisation and attrition management through targeted performance marketing campaigns.• Strategize and implement go-to-market launch plans for new product launches, collaborating effectively with cross-functional teams.• New ideas to drive & optimize marketing campaigns through effective audience targeting, micro-segmentations, content marketing and effective retargeting• Evaluate and refine multi-channel performances based on data-driven insights• Implementing & integrating platforms for enhancing user experience • Identify the revenue and cost levers of various channels and improve them to ensure profitability
Education
Balaji Institute of International Business
MBA – Post Graduate Diploma in Business Management (PGDBM), International Business & Marketing
2009 — 2011
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