Amrita Shadangi
AI-Driven Product & Digital Leader | Healthcare + SaaS + eCommerce | B2B2C Platform Growth | Subscription & Loyalty Innovation | VP/CPO Ready
- Role
- Executive Director - Digital Products, Ecommerce & Crm at Evolus
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Amrita Shadangi
I’m a product executive with 17+ years of experience scaling B2B2C and SaaS platforms across healthcare, MedTech, and eCommerce, delivering $200M+ in revenue impact through AI-driven automation, customer-first innovation, and high-performing teams.At Evolus, I lead digital product, eCommerce, and CRM, launching Agentic AI-powered experiences, driving 40% user growth, and introducing a $10M+ ARR consumer subscription program. Previously at Envista (Kerr Dental), I led global eCommerce strategy across 26 countries, driving double-digit growth.What I bring to the table: Product strategy & execution (0→1, 1→10) P&L leadership ($130M+) and platform scaling Agentic AI & autonomous experience design GenAI & automation (ChatGPT, Jasper, RPA) Building and mentoring global product teamsI’m passionate about shaping AI-powered digital experiences, accelerating customer engagement, and driving product-led growth.
Experience
Executive Director - Digital Products, Ecommerce & Crm
Sep 2021 — Present
At Evolus, I lead digital transformation across the mobile app, HCP portal, patient platform, and sales tools, directly contributing to $200M+ in revenue growth. I’ve driven an AI-powered roadmap spanning Agentic AI, enterprise wide GenAI adoption, UX optimization, loyalty programs, and RPA, delivering 40%+ user growth and $50M+ in revenue. I launched Evolux 2.0 and Club Evolus, a $49/month subscription featured in Forbes, and built a 20+ person cross-functional team across product, UX, QA, CRM, engineering and eCommerce, fostering a culture of agile innovation.
Education
Indian Institute of Technology, Kharagpur
B.Tech, Materials Engineering
2003 — 2007
Cornell University
Certificate Program, Marketing Strategy
2017 — 2017
Skills
- Paid Search Campaigns
- Digital Media
- Display Advertising
- Media Buying
- Affiliate Marketing
- Management Consulting
- Crm
- Management
- SEO
- Facebook Marketing
- Business Analysis
- Analytics
- Google Analytics
- Business Strategy
- Strategic Sourcing
- Strategy
- E-Commerce
- Social Media Marketing
- Advertising
- Digital Strategy
- Marketing
- Vendor Management
- Online Marketing
- Mobile Marketing
- Project Management
- Marketing Strategy
- Business Development
- Digital Marketing
- Email Marketing
- Team Management
- Entrepreneurship
- Search Advertising
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