Amrit Arya

About Amrit Arya

Growth Marketing Leader | Performance Marketing & Brand Strategy | Driving 25%+ YoY Revenue GrowthWith 15+ years in digital and growth marketing, I transform brands through data-driven strategies and performance optimization. My expertise spans across performance marketing, customer lifecycle management, and growth marketing execution—delivering measurable business impact across competitive sectors. What I Do:• Architect growth strategies that drive 25%+ YoY revenue growth while improving profitability• Optimize digital channels (Google Ads, Meta, CRM) to reduce CPA by 70%+ and increase ROAS by 150%+• Build and lead marketing teams to execute integrated campaigns across multiple touchpoints• Manage multi-million dollar marketing budgets across travel, tech, education, and e-commerce sectors Key Achievements:• Spearheaded Trainman\'s post-acquisition growth, driving 25% YoY revenue increase within first year• Improved customer LTV by 20% through automated, segmented customer journeys• Increased brand visibility by 30-40% for market leaders like Tata Motors and Voltas• Reduced marketing CAC by 70% while scaling user acquisition across paid channels• Launched and scaled multiple startups (Auromayaa, Indibuff) with lean, efficient operations Core Expertise:Growth Marketing | Performance Marketing | Digital Strategy | Google Ads & Meta Advertising | CRM Marketing | Brand Building | Team Leadership | E-Commerce Growth | Paid Media Optimization | Customer Retention | Marketing AnalyticsI thrive on solving complex growth challenges, collaborating across teams, and translating marketing initiatives into revenue outcomes. Whether you\'re scaling a startup or optimizing performance at an enterprise level, let\'s create growth that matters. Let\'s connect: a••••••••@gmail.com

Experience

1. Brand, Digital Marketing & Growth Head - Trainman (Wholly Owned Subsidiary of Adani Digital Labs)

   Adani Digital Labs

   Aug 2023 — Present · Gurugram, IN

   Spearheaded growth transformation at Trainman (Adani Digital Labs), driving exponential user acquisition and revenue expansion through data-driven marketing strategies.Key Achievements:• Orchestrated high-impact performance campaigns delivering 158% ROAS improvement and 40% CAC reduction• Built sophisticated demand generation engine leveraging real-time consumer analytics and conversion optimization• Designed and executed user retention strategies generating 100%+ YoY growth in digital channels• Created 7-figure marketing ROI pipeline through advanced attribution modeling and performance optimization• Led cross-functional teams (Product, Data Science, Creative) scaling user base by 10x within 12 months• Engineered conversion-first campaigns with A/B testing framework improving funnel efficiency by 45%• Award-winning retention initiatives recognized by Adani Digital Labs leadership for innovationExpertise: Growth Marketing Strategy | Performance Campaign Management | User Acquisition | Conversion Optimization | Marketing Analytics | Team Leadership

Education

• SAE Institute Bangalore

  Diploma, Digital Filmmaking

  2006 — 2008

• Sri Aurobindo International Centre of Education

  BSc, Physics

  2001 — 2004

Skills

• Digital Design
• Online Reputation Management
• Video
• Creative Strategy
• Digital Media
• Digital Photography
• Web Analytics
• New Media
• Independent Film
• SEO
• Smo
• Sem
• Viral Marketing
• Brand Communication
• Multimedia
• Web Design
• Creative Direction
• Advertising
• Website Development
• Digital Video
• Strategy
• E-Commerce
• Media Planning
• Ppc
• Brand Management
• User Experience
• Content Strategy
• Logo Design
• Marketing Strategy
• Business Development
• Digital Marketing
• Content Management
• Email Marketing
• Web Project Management
• Corporate Branding
• Digital Strategy
• Social Media Consulting
• Social Media
• Web Marketing
• Photography