Amrit Anand

About Amrit Anand

I am a senior corporate communications leader with more than 17 years of experience managing reputation, crisis, regulatory and market-facing communications for large, complex organisations across fintech, gaming, renewable energy, BFSI, retail and professional services.I have worked closely with CEOs and leadership teams during IPOs, regulatory scrutiny, restructuring and high-stakes public situations, helping organisations navigate scrutiny with credibility and long-term perspective.My approach is institution-first - focused on judgement, restraint and alignment between leadership intent, regulatory realities and public narrative.

Experience

1. Associate Director & Head - Corporate Communications

   Zupee

   Aug 2024 — Present · Gurugram, IN

   Built and institutionalised the corporate communications function, including governance frameworks, crisis playbooks and response protocols- Advisor to CEO and senior leadership during regulatory transition, policy uncertainty and workforce restructuring- Led reputation strategy during heightened industry scrutiny, aligning regulatory compliance, media narrative and long-term brand credibility- Shaped leadership thought leadership and institutional narratives across national business, technology and policy media- Directed crisis communications in close coordination with Legal, Policy and HR teams.

Education

• Jamia Millia Islamia

  PG, Journalism/ Mass Communication

  2005 — 2007

Skills

• Publications
• Leadership
• Corporate Identity
• Proposal Writing
• Creative Direction
• Corporate Communications
• Training
• Marketing Communications
• Communication Training
• Advertising
• Corporate Branding
• Event Management
• Crisis Communications
• Employee Engagement
• Management
• Brand Management
• Creative Writing
• Newsletters
• Strategic Communications
• Press Releases
• Corporate Social Responsibility
• Public Relations
• Internal Communications
• Media Relations
• Social Media
• Social Media Marketing