Amrita D.
Marketing Strategy| Branding| Digital Marketing| Account Based Marketing| B2B Marketing| MICA| CIM Certified
- Role
- Managing Consultant at Tata Consultancy Services
- Location
- Pune, IN
- LinkedIn followers
- 500 followers
About Amrita D.
Highly motivated & focused marketing leader who has developed & managed marketing departments in partnership with key stakeholders to achieve business objectives. With close to 16 years of sound experience in Brand Management, Digital Marketing & ABM Strategy. Dedicated to data driven decisions to refine & optimize campaigns & possess a strong technical background. Skilled leader worked closely with executive management teams designing digital strategies & implemented strategies in collaboration with key stakeholders in the organization. Completed multiple certifications from CIM | The Chartered Institute of Marketing| Certification in Marketing, Digital Marketing Marketing Strategy: Devised and implemented strategic marketing plans to support growth targets to different customer segments and business units Lead omni-channel marketing campaigns and events across geographies B2B Marketing Strategy: Identified the latest trends for B2B Marketing industry that helped in initiating new Account Based Marketing programs Design & execute regular training programs for key customers in partnership with operations teams leading to higher engagement opportunities for sales teams with key customers Manage key marketing agency relationships for execution of campaigns, collaterals & content Pivotal in setting up & establishing the Digital Customer Experience Team in India. Hired and trained team members resulting in the successful setup and functioning of the digital marketing team. Team management: Managed cross- functional team members for global implementation of marketing technologies. Led teams that are cross discipline e.g, product, marketing operations, campaign, digital, analytics, social, IT/Technical. Launched & integrated key transformational digital technology tools at an enterprise level as part of the marketing program team.
Experience
Managing Consultant
Feb 2023 — Present
Education
Symbiosis College of Arts & Commerce
Bachelor of Commerce (B.Com.)
2002 — 2005
CIM | The Chartered Institute of Marketing
Certification
2021 — 2021
Army Institute of Management, Kolkata
Master of Business Administration (M.B.A.)
2005 — 2007
MICA
Post graduate
2019 — 2020
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