Amrita Kumar

About Amrita Kumar

I build brands, businesses and communities at moments of change and scale.Senior marketing and brand leader with over two decades of experience across FMCG, aviation, media, luxury and new-age consumer businesses. I operate at the intersection of brand, growth and business outcomes, often stepping in when organisations are launching, transforming or repositioning for their next phase of growth.I started as an entrepreneur, co-founding and scaling Candid Marketing into one of India’s early experiential and integrated marketing firms. Over 20 years, we partnered with global and Indian brands including Oreo, Godrej Aer, Knorr, Disney and Uber, creating integrated campaigns and consumer experiences designed to build relevance, trial and long-term brand affinity. Building that business from the ground up shaped my operating style early: commercially grounded, consumer-first and deeply collaborative.At Air India, I was part of the core team driving the airline’s brand and marketing reset under the Tata Group, contributing to one of the most visible transformation journeys in Indian business. My role spanned creative, digital and social ecosystem building, brand stewardship, community engagement and multiple digital-first initiatives that helped reposition a national icon for a new generation while strengthening trust with long-standing loyalists.Currently, I lead Marketing & Growth at Isprava Group, driving brand, demand and consumer strategy for a design-led luxury real estate and hospitality business. The focus is on building trust in a high-consideration category while creating sustained demand across India and global NRI audiences through launches, partnerships, content, influencer ecosystems and homeowner advocacy.Across roles, a few themes remain constant:• Building brands consumers trust and stay with• Creating culture and community-led marketing ecosystems• Scaling thoughtfully rather than noisily• Aligning brand storytelling with real commercial outcomesHaving worked as both founder and corporate leader, I bring an entrepreneurial lens along with operating discipline and deep respect for the P&L.I also write Postcards & Playbooks, a LinkedIn newsletter where I share reflections on brand building, consumer behaviour and the evolving role of marketing in business and culture.

Experience

1. VP & Head of Marketing

   Isprava

   Dec 2024 — Present · Mumbai, IN

   Leading marketing, growth and cultural positioning for Isprava Group across luxury real estate and hospitality.Driving demand, desirability and differentiation through integrated marketing, design-led storytelling, partnerships and community building.Focused on scaling Isprava into a globally benchmarked luxury living brand while accelerating sales velocity across key markets.

Education

• FRANK ANTHONY PUBLIC SCHOOL THE

  ICSE

  1993 — 1996

• University of Leeds

  Msc, International Marketing

  1999 — 2000

• St. Xavier's College

  BA, Economics

  1996 — 1999

Skills

• Team Management
• Competitive Analysis
• Creative Direction
• Business Development
• Digital Marketing
• Relationship Marketing
• Product Development
• Merchandising
• Brand Management
• Crm
• Marketing Strategy
• Vendor Management
• Market Research
• Product Launches
• Event Planning
• Strategy
• Marketing Communications
• Online Marketing
• Media Planning
• Direct Marketing
• Social Media
• Account Management
• Online Advertising
• Team Building
• Social Media Marketing
• Advertising
• Negotiation
• Marketing Management
• Integrated Marketing
• Creative Strategy
• Marketing
• Market Planning
• Promotions
• Operations Management
• Event Management
• Digital Strategy
• Customer Insight
• Key Account Management
• Marketing Research
• Brand Architecture