Amrita Haldipur

About Amrita Haldipur

I build communication systems and shape brand language that bring clarity for complex work—designing structures that scale, enable participation, and sustain over time.Over two decades, I’ve worked with emerging and legacy organisations to move from fragmented outputs to credible narratives and content that drive growth, engagement, and recall. My work sits at the intersection of ideas, storytelling, design, and marketing—shaped by cross-sector experience across corporate, startup, consulting, and development contexts.It’s been deeply rewarding to contribute to projects that have received both global and Indian industry recognition, including the Shorty Awards for Social Good Campaigning on Social Media, National Geographic Channel International’s award for Best Regional Content Marketing, PromaxBDA India Gold and Silver for Creative Marketing, and a WOW Awards India Silver for Experiential Marketing.Fuelled by my passion to support the creative business ecosystem, I was pulled by the idea of bridging the gap between the work of Indian artisans and new markets in the summer of 2020. I co-founded Raaha during COVID that worked with multiple stakeholders to strengthen the local artisan economy in India through digitally enabled skilling and market access solutions. The initiative partnered with a network of social enterprises to bring artisan-made products and experiences closer to corporates and global consumers. We launched a makeshift e-commerce platform - Artisan Shop - for consumers to directly shop from artisans, organised immersive cultural online master classes - themed on heritage art forms and led by artisans - for brands such as Mastercard, ABP Network & LinkedIn in India, and created gifting products and experiences for others. Raaha’s efforts contributed in creating awareness & community engagement about artisan-led processes in building handmade products through content and media partnerships, helping artisans sustain incomes by enabling many sell their inventory online and build business resilience during a period of severe market disruption. We closed operations in 2022. Grateful for what I learnt, the new ways to develop my expertise and skills, the people I met and the exposure I received from India’s vibrant art and culture ecosystem. Beyond work, I invest in my artistic practice; mentor young communications professionals across sectors; advise early-stage creative and social enterprises in their 0–1 journeys; and share practice-led reflections at

Experience

1. Vice President Head - Communications and Engagement

   Axis Bank Foundation

   Nov 2023 — Present · Mumbai, IN

   Report to the ET & CEO of ABF and lead efforts to- institutionalise ABF’s communications desk, moving from ad-hoc storytelling to a strategy-led function with systems, templates, workflows and knowledge capture that bring clarity to the purpose, process, and audiences of our communication- develop pan- India multi-stakeholder communication and engagement initiatives with internal team and external agencies/ creative partners- shape narratives that drive organisational credibility, foster partnerships and contribute to long-term impact- build comms focused capacity building initiatives for our partner ecosystem

Education

• Narsee Monjee College of Commerce & Economics, Mumbai

  B Com, Business, Management, Marketing, and Related Support Services

  1998 — 2003

• London College of Communication, University of the Arts London

  Summer Study Abroad Program : Digital Photography Portfolio Certificate, Visual Storytelling, Creative Direction

  2018 — 2018

• Symbiosis Institute of Media & Communication, Pune

  PGD in Communication Management, (Marketing, Advertising, Public Relations, Media Planning, Market Research, Brand Management)

  2004 — 2006

• Columbia Business School

  Executive Education | Digital Strategies for Business: Leading the Next Generation Enterprise, Business Strategy

  2017 — 2017

Skills

• Writing
• Market Research
• Competitive Analysis
• Marketing Management
• Online Advertising
• Digital Strategy
• Marketing
• Account Management
• Advertising
• Team Management
• Business Development
• Digital Marketing
• Strategy
• Online Marketing
• Content Development
• Television
• Integrated Marketing
• New Media
• Brand Management
• Cross-Functional Team Leadership
• Public Relations
• Internal Communications
• Content Strategy
• Media Relations
• Business Strategy
• Marketing Strategy
• Social Networking
• Management
• Social Media Marketing
• Media Planning
• Google Adwords
• Broadcast
• Leadership
• Marketing Communications
• Brand Development
• Corporate Communications
• Customer Relationship Management (Crm)
• Digital Media