Amrita Sarkar
Strategic Market Research & Insights Professional | 10+ Years in CPG Industry
- Role
- Sr Manager, Insights and Analytics - Amea at Mars
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Amrita Sarkar
Strategic Market Research & Insights Professional | 10+ Years in CPG Industry Insights and analytics specialist thriving on uncovering the “why” behind consumer behavior. Experienced across AMEA markets on helping brands turn complex data into clear strategies — from shaping innovation and shopper journeys to strengthening equity and driving growth.
Experience
Sr Manager, Insights and Analytics - Amea
Dec 2025 — Present · Bengaluru, IN
Innovation & Consumer Insights: Expertise in new product development, applying quantitative and qualitative research, rapid prototyping, and consumer acceptance studies to build consumer‑validated innovation pipelines- Shopper & Pricing Analytics: Skilled in shopper journey mapping, eye‑tracking, funnel analysis, planogram analysis combined with strategic pricing architecture to optimize competitiveness and enhance retail execution across diverse markets- Communication & Brand Equity: Skilled in assessing communication effectiveness across ATL and BTL channels integrating brand equity diagnostics to enhance consumer connection and support long-term brand growth- Regional Market Dynamics: Experienced in synthesizing market trends, category performance, and consumer behavior across AMEA, delivering nuanced and actionable insights to leadership teams.
Education
Delhi University
Bachelor's degree, Economics
2009 — 2012
Dr. B. R. Ambedkar University Delhi (AUD)
Master's degree, Economics
2012 — 2014
BITS Pilani Work Integrated Learning Programmes
Postgraduate Diploma, Business analytics
Skills
- Data Analysis
- Research
- Microsoft Office
- Microsoft Word
- Sas
- Management
- Team Management
- Microsoft Excel
- Powerpoint
- Market Research
- Business Strategy
- Public Speaking
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.