Amrita Sinha
Public Relations & Corporate Communications @VISION RX LAB
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WORK HISTORY
Public Relations & Corporate Communications @VISION RX LAB
Corporate Communications: Building corporate identity through external communications spanning company collaterals, corporate newsletters, emailers, press materials, web communications, social media and development of audio-visuals for both B2B and B2C communications. Contributing to EssilorLuxottica\'s Newsletter and key international awareness campaigns. ·PR-Identifying and creating media opportunities for the company’s flagship brand (Nova Eyewear) and other licensee brands (Serengeti, Rodenstock etc.) to enhance brand visibility - Content Development and Editing – Drafting press releases, articles, FAQS, briefing documents, etc. and maintenance of this knowledge repository- Supporting Brand marketing with impactful and focus features on brand attributes and communicate key brand messages- Media Interactions: Organizing media interviews and event, ensuring media attendance and coverage- Influencer Engagements & Influencer Marketing campaigns- Identifying suitable Influencers and onboarding them for brand promotions and outreach campaigns for VRX brands-Crisis communications: Tracking and addressing any crisis in liaison with experts. · Copy Writing/Marketing Communications: Content ideation and copy writing for brand collaterals, digital campaigns, Ad creatives, emailers, digital posts etc. ·Industry Awards & Acknowledgements: Creating award grid and calendar and applying for various award so that the organization has a good exposure to prominent Industry awards and accolades.·Liaise with Ad & PR agencies: Managing creative and PR agencies output through thorough coordination, briefing and content/creative management.·Digital Marketing & Web Communications: Boosting company’s/brand online presence through strategic and engaging posts on social media pages and managing web communications. ·CSR: Building visibility for Company’s CSR & other welfare Initiatives.
EDUCATION
Alliance Francaise Du Bengal
French Studies
NSHM Institute of Media and Communication
Post Graduate Diploma in Media and Communication
St. Xavier's College (Autonomous), Kolkata
B.A.(Hons)
Loreto Convent Entally
ICSE
Ballygunge Shiksha Sadan
WBHSC
SKILLS
ABOUT AMRITA SINHA
A seasoned communications professional with 14+ years of experience in managing corporate…
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