Amrita Singh

About Amrita Singh

I specialize in digital marketing, content strategy, and performance marketing, helping businesses establish a strong personal brand through data-driven strategies. With a proven track record in SEO, content marketing, and brand positioning, I craft high-impact campaigns that drive engagement, improve visibility, and enhance customer acquisition. By leveraging market research, analytics, and multi-channel marketing tools, I have successfully led multi-channel campaigns across PR, marketing collaterals, websites, and social media, contributing to a 30%+ increase in brand visibility for international clients across industries such as EdTech, SaaS, Fintech and Consulting. Recognised for exceptional leadership and management skills. Published author passionate about impactful storytelling. What I Do-> Content Strategy & SEO: Developed and managed SEO-driven content strategies that boosted organic traffic by 50%+-> Market Research & Analytics: Conducted data-backed research to refine marketing approaches-> increasing audience engagement by 40%-> Brand & Performance Marketing: Spearheaded campaigns using Google Analytics, SEM, and paid social media ads, optimizing ROI by 3X-> Cross-Industry Expertise: Worked with businesses in EdTech, technology, SaaS, lifestyle, and finance, creating high-impact, research-backed content-> Event & PR Marketing: Managed event marketing campaigns, driving 20%+ higher audience turnout and strategic brand positioning.Recognized for leadership, team management, and impactful storytelling, I have led high-performing teams and successfully mentored marketing professionals. As a published author, I am passionate about crafting narratives that not only inform but also inspire action. Book an appointment by going to my profile or drop me an email: Let’s connect to discuss branding, content marketing, SEO, and growth strategies!

Experience

1. Head of Marketing Department (Roi, Content and Communication)

   SciAstra

   Oct 2025 — Present · Noida, IN

   Building and executing data-backed strategies to boost app downloads, strengthen engagement, and improve conversion rates. Leading the entire marketing function with a performance-first approach focused on conversions, ROI, and revenue-aligned content strategy. Setting up SOPs, structured calendars, and streamlined workflows to ensure seamless execution across the marketing team. Improving lead quality and tightening content-to-conversion pathways through sharper targeting and funnel optimization. Running continuous audits of content, campaigns, and channels for insight-led improvements and optimization, elevating content performance across platforms through experimentation, analytics, and student-behaviour insights. Driving brand management by maintaining visual consistency, unified messaging, and strong identity across all touchpoints.

Education

• Indian Institute Of Information Technology

  B. Tech.

Skills

• Opengl
• Html
• Java
• Data Structures
• Css
• Public Speaking
• Php
• Microsoft Excel
• Web Designing
• C++
• Javascript
• Sql
• Mathematics