Amrita S Venu

About Amrita S Venu

Experienced Digital Marketing Expert with over 6 years of expertise in boosting customer engagement and online visibility. Passionate about driving business growth and maximizing revenue through innovative digital marketing strategies and data-driven decision-making.At Freshworks, I led the non-paid activities for product launches and significantly improved SEO efforts, resulting in increased leads and organic traffic. My role involved executing strategic projects like the Structure Data project, enhancing page click-through rates, and successfully managing domain migrations.Previously at BYJU\'S, I developed effective on-page and off-page strategies, significantly boosting organic traffic and improving SERP rankings. My work included implementing affiliate linking, content distribution, and email marketing strategies.At SuperX Growth Hacker, I created SEO content across various industries, driving significant non-brand traffic growth. My strategic approach and analytical skills helped elevate client satisfaction and website performance.Key skills include strategic planning, keyword research, on-page and off-page optimization, technical SEO, CRO, web analytics, data interpretation, and team leadership. Proficient in tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.I hold an MBA in Marketing Management from the University of Madras and a B.Tech in Electronics and Communication from the College of Engineering, Vadakara.Driven by continuous learning and adaptability, I am always eager to take on new challenges and leverage my skills to drive impactful results. Let\'s connect and explore opportunities to collaborate in the digital marketing landscape.

Experience

1. Lead Digital Marketing

   Freshworks

   Jun 2025 — Present · Bengaluru, IN

   Own end-to-end strategy and execution of performance and organic marketing for the CS product suite* Manage paid campaigns across search, social, display, and video to drive leads and pipeline* Lead SEO strategy, including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and LLM-driven search optimization to maximize visibility across traditional search and AI-powered platforms* Drive organic traffic growth and optimize for conversions through content and technical SEO initiatives* Collaborate with product, content, and analytics teams to align campaigns with business goals* Optimize campaigns for conversion rate improvement and scalable omnichannel growth* Track and analyze performance metrics to ensure ROI and continuous improvement

Education

• Kendriya Vidyalaya

  High School, Mathematics and science

  2007 — 2014

• College of Engineering Vadakara - India

  Bachelor’s Degree, Electronic and Communications Engineering

  2014 — 2018

• University of Madras

  Master of Business Administration - MBA, Marketing/Marketing Management, General